Abstract Recently, the provincial-level fixture engineering laboratory of Wei Da Group has successfully passed the provincial development and reform commission and became the first provincial engineering laboratory in Lingang District. This exciting news has made Wei Da people more confident in the implementation of technology revitalization and brand winning strategy. Taking the production of drill chucks as the core...
Recently, the provincial-level fixture engineering laboratory of Wei Da Group successfully passed the provincial development and reform commission and became the first provincial engineering laboratory in Lingang District. This exciting news has made Wei Da people more confident in the implementation of technology revitalization and brand winning strategy. Wei Da Group, which has the core competitiveness of drilling chuck production, has been ranked first in the national industry for 14 consecutive years. Now it has become a banner for Chinese companies to innovate and integrate into the world. In the process of development, Wei Da Group has created the “three-in-one†industrial glory by establishing the scale advantage, technical advantage and brand advantage of the company, and is the leader in the global machine tool and power tool accessories industry.
Diversified development Continuously gathers enterprise scale advantage In April last year, Wei Da Group continued to integrate resources by taking advantage of the listed financing platform, officially acquired Jinan No. 1 Machine Tool Group Co., Ltd., established Jinan No. 1 Machine Tool Co., Ltd., and established at Wei Da Headquarters. Jinan No. 1 Machine Tool Weihai Branch began to enter the machine tool manufacturing industry.
The acquisition of Jinan I Machine Tool Group Co., Ltd. is another bold attempt by Weida Group to diversify its development. "To take a diversified development path is conducive to enhancing the stamina of our enterprise development, forming a series of products and scale operations, and further enhancing the core competitiveness of the company." The relevant person in charge of the Wei Da Group said.
Based on this, Wei Da Group has continuously established the powder metallurgy, saw industry, electric tools AC and DC switch, precision casting and other companies while continuously enhancing the traditional industrial advantages of the drill chuck. Among them, the stone saw blade body and wood saw produced by Wei Da Saw Industry Co., Ltd. have a domestic market share of 20%; and Wei Da Precision Casting Co., Ltd. mainly produces castings of various materials such as low alloy steel, stainless steel and heat resistant steel. The products are widely used, and the main supporting manufacturers include doctors, German JOST, Russian heavy trucks and other large enterprises.
In addition, Wei Da Group also has more than a dozen companies including Wei Da Agricultural Co., Ltd., Wei Da Real Estate Co., Ltd., joint venture Weihai Rem Machinery Co., Ltd. and Weihai Ship Technology Co., Ltd.
After more than 20 years of development, Weida Group has become a group of companies covering a wide range of industries, forming a group company with “one industry, multiple industries and comprehensive developmentâ€, and has formed a supporting capacity with scale production. It realizes only one single, multi-product matching, wide application and convenient for customers. The company and its projects are like peacocks, which are colorful and colorful, which makes the development of Vectra even better.
Scientific management Enhance brand advantage with high-end products On May 20, we entered Weida Group's spacious, clean, clean and tidy production and processing workshop. A new production facility in Taichung was neatly arranged and operated in an orderly manner. The workers were busy and busy. A piece of high-precision and sophisticated products are constantly being produced.
"Only high-precision products can be favored by customers in order to win the market," said the relevant person in charge of the Vectra Group.
Since its establishment, Weida Group has always placed product quality at the top of production, pursuing high-performance, zero-defect product quality standards and casting brands with quality. The production and quality of “PEACOCK†brand drill chucks produced by Wei Da Group ranked first in the world for 11 consecutive years. The registered trademark “PEACOCK†became a famous trademark of Shandong Province and was rated as Shandong Famous Brand Product, Machine Tool Accessories Industry and Power Tools. The company's famous brand products and export famous brand products, Wei Da Group has also been rated as "Shandong Province Machinery Industry Top 100 Enterprises" and won the "Shandong Province Brand Value Contribution Award".
Relying on a strong brand advantage, Weida Group's economic benefits have been ranked first in the national drill chuck industry for more than ten years. The international market share of drill chuck products has accounted for more than 42%, and the domestic market share has reached 60%. It is sold to more than 50 countries and regions in the world, and has Fortune 500 companies such as American Black & Decker, German BOSCH, Japanese Makita and Hong Kong TTI.
"In order to produce high-precision and sophisticated products, in addition to technology and equipment, the most important thing is to have standardized management." The relevant person in charge of Wei Da Group said. The success of the Vectra Group in its brand advantage is inseparable from its unremitting pursuit of the scientific management of modern enterprises. Today, the four major support points of corporate image strategy, network information technology, information management and international quality assurance system have covered the entire Wei Da production and decision-making process. In addition, the Vectra Group also adopts the ISO9001 quality management system and ERP management system that are in line with international standards. The upper and lower links are closely linked and well organized. The information of various types of enterprises such as R&D, production, sales and cooperation is clear at a glance, highly integrated, intensive, and shared with the international market.
Scientific management promotes a sound system, and a sound system fosters efficient execution, thus bringing together a corporate culture with the characteristics of Wei Da, which continuously provides the driving force for the brand strategy of the company and continuously enhances its brand advantage.
Upgrade equipment Strongly create technical advantages into the provincial-level fixture engineering laboratory of WeiDa Group, the high-end atmosphere of the newly built 1900 square meters R&D center, and a strong atmosphere of innovation and entrepreneurship.
The total investment of the project is 8.7 million yuan, and 104 sets of test equipment with international advanced level are purchased. The research and experimental platform for the development of high-end products such as precision hydraulic chucks and large torque impact special drill chucks is built. The laboratory will strive to achieve new technological breakthroughs in improving the chuck clamping force, solving the locking problem, improving component life, stability, anti-inertial unlocking, etc., solving the key technology of precision hydraulic chucks and breaking the monopoly of foreign technology. Production of precision hydraulic chucks with independent intellectual property rights.
"In the next three years, we plan to develop 3 series of precision hydraulic chucks, develop 30 new products such as high-grade special drill chucks, apply for 24 patents, and strive to increase the domestic market share of high-end fixture products to over 60%, with an international market share of 50. More than %." In the face of the future, the person in charge of the company is full of confidence. This kind of confidence stems from the entrepreneurial concept of Wei Da people fighting hard and pragmatic, science and technology.
Weida Group persists in technological innovation as the driving force, relying on the only fixture research center in China and the top drill chuck laboratory and mechanical new product laboratory, and obtained a total of 123 authorized patents, including 41 foreign invention patents and domestic invention patents. The number of patents ranks first in the tool industry. Wei Da Group has also been identified as “high-tech enterprises†and “technical demonstration advanced enterprises†by relevant state departments.
In order to strengthen the talent guarantee, Weida Group plans to invest more than 500,000 yuan per year to encourage the on-the-job employees to continue their studies and further increase the introduction of talents. At the same time, continue to promote traditional product technology innovation, develop high-end products, and seize the European and American markets. "In the next three years, we plan to invest 200 million yuan for technological innovation and technological transformation, and develop more than 30 new products. At the same time, we will invest more than 800 million yuan in joint universities and scientific research institutions to develop strategic emerging industries, especially It is an industry such as energy conservation and marine environmental protection equipment," said the relevant person in charge.
Innovative products are even more inseparable from first-class technical equipment. Over the years, Wei Da Group has continuously purchased more than 4,000 sets of the latest processing equipment, and transformed more than 10 new advanced production lines. All the productions have achieved special machine and automation, which has greatly satisfied the production of high-precision, high-grade products. The equipment requirements not only improve the production process level of the products, but also reduce the entire production process by 30%, and increase the production capacity of the company by more than 30 million pieces.
The upgrading and upgrading of product technology and the expansion and growth of product categories have enabled Wei Da Group to simultaneously possess technological advantages and scale advantages, and achieve a virtuous circle of new product production generation, reserve generation, and development generation. Establish a linkage camp and prevent market risks, and lay a solid industrial foundation and strong innovation strength.
Last year, Wei Da Group achieved a total sales income of 1.3 billion yuan, and paid taxes of more than 100 million yuan, which was rated as a “star enterprise†by the municipal government.
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