The photovoltaic industry shows "discourse power" and competitiveness

Speaking of the competitiveness of China's photovoltaic industry, and analyzing the passive situation of China's PV products facing the "double opposition" of Europe and the United States, many articles always mention the lack of voice in the market. It is believed that China's PV products have the highest global competitiveness and should have a greater say in the determination of global market prices. Since the rapid growth of China's economy, mastering the pricing power of bulk commodities seems to have become a national dream.

Statistics show that in 2011, in the global market share of 50 major products and services, China has ranked first in the world in terms of six products and services: shipbuilding industry, household air conditioners, refrigerators, washing machines, cigarettes, and Solar battery. It’s really a faceless thing to compete for so many firsts, but without the right to speak. The reason is that different industries have different answers; in the photovoltaic industry, the author has the same feelings as others, but has different perceptions.

The general interpretation of "price discourse power" refers to the participation, expression, initiative, and even dominance of market actors in the formation of prices in market transactions. It is the initiative, key, decisive, and authoritative in price formation. Influence. As a result, the Chinese have formed the view that as long as the production of a certain product dominates the market, it should have the right to speak; if not, it should go to the best.

In other industries, with the improvement of China's industrial environment, we should strive for more right to speak; in the photovoltaic industry, it is currently unable to compete. Because the photovoltaic industry is not a completely market-oriented industry, the size of the market is determined by the size of government subsidies. The price is affected by the price of different government subsidies. In theory, it should be those countries with high subsidy prices and large installations that have more price discourse rights. For example, in July 2012, Japan set the subsidy price for photovoltaic power generation to 42 yen/kWh. The global PV product resources are tilted there, and the price influence of the Japanese market will undoubtedly be large.

Of course, one day the subsidy of another country has become the biggest, and the price of the PV market in this country naturally becomes the most talkative. This country may even be a country where the economy is not necessarily the most developed and the degree of marketization is not necessarily the highest. Therefore, in the photovoltaic industry, at present we do not have to overemphasize the issue of the right to speak.

It is really painful to have no pricing power. The important reason for the loss of GCL-Poly billions in the first half of 2012 should be that the price will not be raised. GCL-Poly has the most competitive global martial arts; in the near future, the world's best component manufacturer - Trina Energy Co., Ltd. is constantly advocating to unite to stabilize the market price, but it is even better to scream the scorpion. In the period of industrial integration, before the determination of prices does not form a “collective will”, the decision-making power of product prices is determined by those companies that fight back.

China's PV companies have always been in the battle for life and death. Before mid-2011, Chinese PV companies were desperately trying to expand their production capacity, and they were competing for the right to speak. After mid-2011, the price of products was lower than others, and they were also fighting for the right to speak. In fact, over the past year or so, the price of China's PV products has fallen sharply, which has greatly affected the prices of the global market. The direct result is that the time for PV-level price online has been advanced several years.

The story of Chinese PV people's pursuit of the right to speak is fascinating, but the determination of price is not caused by simple manpower, but it is a combination of various market factors. In April 2012, the Xinyu Municipal Government and Jiangxi LDK Solar High-Tech Co., Ltd. jointly invested in the “China·Xinyu Photovoltaic Trading Market” with an estimated investment of 1 billion yuan. The design scale will not be able to stand out in the next few years. . However, it hopes to establish the original intention of the right to speak, but it is not the case that Xinyu and Saiwei said that the current operating conditions of this market are not ideal.

In 2013, China changed its past two-out situation. The crown of the world's largest PV power plant construction country is probably no one can compete. It is not the dream of becoming the world's total number as well as hydropower and wind power. Coupled with the world's largest production capacity, I am afraid that China will not want to speak.

On the day when photovoltaic power generation does not require subsidies, China, as the most competitive country in the world, should indeed scientifically plan the issue of price discourse rights under full market conditions. In addition to the continuous improvement of China's market economic system, the market system of the photovoltaic industry should be strengthened. It should also mention the agenda, such as: cultivating market systems, establishing price indices; strengthening financial functions, establishing commodity futures; improving the role of associations, strengthening the will to do so, etc. Wait. When the fully market-oriented PV industry comes, China should strive for a true voice.

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