Personalized marketing into a hardware lock market success

In today's increasingly prosperous industrial development, the domestic mold market undoubtedly has broad and huge development prospects. The diversity, complexity and wide applicability of locks have met the demand for production equipment in many industries.

In recent years, private enterprises in China's lock enterprises have sprung up and become the main force in the development of the industry. The transfer of European and American markets will become the key to expanding the marketing channels of China's hardware lock industry. Locks and supporting decorative hardware as part of the home decoration design, home improvement design and cultural factors will inevitably affect the development of locks and supporting hardware, and the innovation of locks and hardware can also bring new highlights and changes to home decoration design.

1, the function and user experience and experience

From the perspective of the development trend of the lock industry, attention to user experience and product humanization has already ranked first. From the application of the product, user needs and consumer habits, the developers of Zhongheng Lock Industry conduct extensive and in-depth research on the indoor locks in the existing market, and combine the feedback from senior industrial customers such as the door factory to perform the lock function. A new design to meet the needs of the family.

2. Innovative design reflects culture and taste

Incorporate the attention of culture and personality in the design. The hardware of the locks on the market is varied and varied. However, it is rare to bring various cultural connotations into the design concept from the beginning of a design. Zhongheng Hardware R&D team has been committed to this aspect of exploration and experiment since a few years ago.

3. “Lock” for environmental protection, energy saving and safety

Environmental protection, energy conservation and safety are now in the production of the lock industry. The harshness of environmental issues calls for more effective action by responsible producers. Whether the products have passed the certification of environmental system and occupational health and safety system; whether to gradually adopt environmentally friendly plating process, reduce the use of cyanide, adopt 3 chrome plating; whether to meet the discharge standards of electroplating wastewater treatment and electroplating industry, all manufacturers are paying more attention to problem.

4, high-tech promotes the intelligentization of locks

The rise of biometric technology applications and the development of smart locks and smart hardware have jointly raised locks and hardware applications to a new level, and home intelligence will enter the homes of ordinary people in the near future.

At present, smart locks with high technical and technological content, including password locks, IC card locks, and fingerprint locks, have gradually gained recognition for mid- to high-end consumption in market applications due to their unique convenience and gradual maturity of technology. And got a place. The fingerprint lock using biometric technology has a broader market prospect because of the uniqueness, non-reproducibility, easy to carry, unforgettable and non-lost characteristics of the fingerprint.

Analysis of the marketing needs of hardware locks

At present, although China is the largest hardware producer in the world, there are not many high-precision and high-efficiency products. The phenomenon of low level and low added value is very common, and brand marketing is also seriously lagging behind. Luo Baihui, chief brand officer of Jinmoji Power Grid, pointed out that in order to improve competitiveness, hardware locks must expand sales channels and develop high-end products.

At present, the threshold of the lock industry is relatively low, and the patent for hardware locks is weakly protected. Even if the hardware locks company has an advanced patented technology, similar products will appear in the hardware lock market. The low threshold of hardware locks in the current environment has led to confusion in the hardware lock market. Infringements in the lock market will happen from time to time. And the hardware lock market lacks brand awareness, the hardware market is everywhere, there are brands, no brands, in short, it is a mixed bag.

Hammer Series

According to different hammer head shapes, hammers can be divided into ball pein hammers, sledge hammers, etc. According to different hammer head materials, they can be divided into carbon steel hammers, wood hammers rubber hammers, plastic hammers.

The specifications of the hammer are generally expressed by its mass, and commonly used are 0.25kg, 0.5kg and lkg.

American Type Hammer,Heavy Duty Hammer,Claw Hammer,Sledge Hammer

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