Abstract With the implementation of China's reform and development policies, the national economy has risen steadily, the living environment has been improved, and various infrastructures and public works have been vigorously developed. As a natural high-grade building decoration material, stone has its unique pattern, texture and return to the original decorative effect...
With the implementation of China's reform and development policies, the national economy has risen steadily, the living environment has been improved, and various infrastructures and public works have been vigorously developed. As a natural high-grade building decoration material, stone has been widely used in this wave of construction with its unique pattern, texture and returning to the original decoration effect.
Industry differentiation
Professional services will be greatly developed, and high-end product production, disease management and consulting services will become the mainstay of the industry.
Since there is a part of the business scope of stone conservation, which overlaps with stone companies, decoration companies, cleaning and cleaning companies, property companies, etc., coupled with the high-profit temptation, many companies are reluctant to let the stone business to do it. This will reduce their own profit margins, so they have set up their own stone conservation department to engage in the operation of the stone conservation business. This situation is the most in the cleaning industry, and almost all cleaning companies are carrying out or are planning to carry out stone conservation business. Stone companies also have this trend. At present, the stone companies in general have set up stone conservation departments, added refurbished equipment, and even some companies are still preparing simple protective agents. There are relatively few decoration companies and property companies. The decoration company mainly purchases some refurbished equipment or purchases protective agents, but does not set up a special department. The property company mainly deals with crystal face treatment and protection, and only serves its own property.
Among all the business of stone conservation, stone cleaning, stone maintenance and stone renovation have the lowest thresholds and the overlap with adjacent industries, so in the future development trend, they will gradually be marginalized by related industries, no longer stone. The mainstream of the conservation industry.
In fact , the overlap between stone disease treatment and cleaning industry is the same as cleaning and refurbishment, but because of its relatively high technical level, random variability, and the need for considerable experience and problem-solving skills, it is difficult for ordinary people to master. Therefore, it will remain as a professional project for stone conservation. As stone protective raw material suppliers are eager to expand sales, they are promoting the society and making the production of protective agents more transparent. The popular supply of raw materials will make the stone curing agent market reach a level of flooding, mainly in the areas of methyl silicate, silane, siloxane and organic fluorine.
After the customer purchases the raw materials and dilutes them, they can directly sell or use them. Therefore, such protective agents are no longer patents in the stone conservation industry, and will soon be marginalized by related industries, and will no longer be the mainstream of the stone conservation industry. But the high-end protection market is another situation. Mentioned here refers to the high-end protective agent through a special formula designed to make our products to overcome the shortcomings of ordinary protectants, and increase the characteristics of some specific features of the product. The development of special protection products requires special design and preparation. The development of some specific functions requires the support of highly advanced technology, which is difficult for people to get involved. Therefore, the market for high-end protective agents will become more specialized.
After the stone cleaning, stone renovation, stone maintenance and low-end protective agent market are continuously absorbed by relevant industries, relevant technical services and information consultation will have room for development. Due to the low threshold of these projects, the industry's professional quality is generally low, and the competition is fierce. People need to constantly seek new information and new technologies and processes to enhance their competitiveness. Even professional stone conservation company also need to constantly get new information to predict the development trend of the industry, and regular training within the enterprise in order to improve the overall quality of the enterprise. These things need a very professional and efficient organization to do, this is stone conservation consulting services.
Stone conservation consulting services and stone disease treatment, high-end stone protection materials will become the three main players in the future industry.
　　 The stone conservation industry is comprehensive
　　 The essence of the stone conservation industry will be redefined, the connotation will be expanded, the scope of business will be further expanded, and the market will develop horizontally. The stone conservation industry is actually a very comprehensive industry, which is why it is absorbed by other related industries and gradually marginalized. These characteristics also have their good side, and they can also use their marginality to expand their business to related industries. For the time being, the connotation of stone conservation has not been fully understood by everyone. If we analyze the contents of stone conservation one by one, it is not difficult to find out that the original stone conservation industry can do much more business than it does now.
First, let's analyze the protective materials. The protective materials mainly use silicone and organic fluorine, which are excellent surfactants. The silane in silicone is also a good coupling agent, which can be applied to the penetration protection of pore materials and the preparation of surface protection coatings. When we put the raw materials back, in addition to the production of stone protective agent, we can also produce building waterproofing agent, wood preservative and antifouling agent, fabric waterproof antifouling agent, paper waterproof antifouling agent, ceramic protective agent, etc. It is compounded with other materials to form a surface protection coating for surface protection of plastics and metals. The basic function of stone protection is waterproof. In the actual operation of the project, in addition to the protection of stone, stone gap, as well as waterproof cement paste stone wall materials are our guarantee conditions for project quality stone protection. Moreover, there is a close relationship between stone protection and building waterproofing. To some extent, it can be said that stone protection is a branch of building waterproofing. Therefore, it is reasonable for the stone conservation industry to undertake the waterproof business in turn.
Stone conservation is closely related to the maintenance of the hotel to a large extent. The renovation of the hotel sanitary ware is being mastered by a large number of maintenance companies as a supporting business. This refurbishment technology can be widely applied and promoted throughout the ceramic industry, which can bring a lot of income to the stone conservation industry. The development of crystal face treatment technology can also be greatly developed in the field of ceramic tiles. Many companies are researching some new materials for the polishing and antifouling of ceramic tiles, and the effect is quite good. For example, the “G1, G2 series†newly launched by “Green Angel†is specially used for polishing and micro-sparing, anti-fouling, brightening and anti-slip products on the surface of tiles . After the product was launched, the response was strong. Regardless of material production or engineering operations, as long as we do our best, we believe that our industry will grow bigger and bigger. We not only do the maintenance of stone , but also the protection of wood, ceramics, fabrics, paper and even metal. By then, the definition of our industry will no longer be just stone conservation, but the protection of the entire building.
　　 The stone conservation market is developing rapidly
　　 The focus of the stone conservation market has shifted, and the market has developed rapidly.
At present, the stone conservation market is mainly centered on large cities such as Shanghai, Beijing and Shenzhen. With the continuous development of China's economic development, the pace of development of the provinces and cities in the interior has gradually accelerated, and a large number of construction projects have provided a great opportunity for the development of China's stone conservation industry. The focus of stone conservation has also shifted from large cities to small and medium-sized cities. On the other hand, large-scale construction projects in large cities have been basically completed, and the focus of stone conservation will be based on later maintenance. At the same time, the family's stone conservation will be valued and become the second main market for stone conservation development .
　　 Brand development of stone conservation industry
Industry brands have developed and the market level has been clearly defined.
Brand building is a major project for the development and growth of an enterprise . It can reflect the distinctive characteristics of each enterprise and is a realm and goal pursued by the enterprise . When an industry develops to a certain extent, competition among enterprises, many companies want to establish a more excellent management mechanism, the mechanism and the quality of service mechanism to overcome other companies to establish their dominance. This is the brand strategy. After a period of chaotic competition in the stone conservation industry, the differences between enterprises have gradually emerged. Some enterprises with comparative advantages have gradually expanded their reputation in the industry, and finally formed the brand of the industry.
The development of brand building directly led to the effective differentiation of the market . Some ordinary companies are still at the bottom of the industry due to their lack of competitiveness. They are engaged in simple and tiring work, and their income is small and the competition is fierce. Companies that value brand building are trying to improve their comparative advantage to make their brand value higher. Because the value of the brand directly determines what level and position you are in the market . The existing comparative advantage is the basis for the formation of the brand. Comparative advantage among enterprises is different, unique. The different positioning and distinctive differences between enterprises determine the level and diversity of industry brands. This allows our industry to achieve three-dimensional, complementary and benign development.
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