China International Furniture Fair officially opened at Shanghai New International Expo Center on September 7. The China (Shanghai) International Furniture Fair, which was first held in 1995, has gradually become one of the three largest furniture fairs in the world after 16 years of accumulation, and has become a competing stage for high-quality furniture in China.
The spread of the international financial crisis in 2009 caused frustration in the “Made in Chinaâ€, which was obviously driven by the export-oriented economy, which triggered people ’s serious reflection on the Chinese economy: Can the export once used as one of the “troikas†driving China ’s economic growth As always, become a source of money for Chinese manufacturing companies? The Chinese furniture industry, which is an important part of China's manufacturing industry, has been export-oriented in recent years, and its export value has accounted for more than 30% of total sales. After the economic crisis, the world economy entered an era of "post-crisis era". The Chinese economy quickly bottomed out and rebounded, but the global economic trend is still full of unknowns.
Under this big pattern, where will the Chinese furniture industry go? Co-sponsored by the China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., the 16th China International Furniture Fair, which is gorgeously debuting in the Pudong New International Expo Center, will display a blueprint for the development of the Chinese furniture industry from 2010 to 2011 for domestic and overseas audiences.
Aspect 1: Overseas pavilion fights against each other
After the United States High Point Furniture Fair and Milan Furniture Fair, China International Furniture Fair, one of the three largest furniture fairs in the world, also enjoys a high reputation in the world. This year, the number of overseas exhibitors at China International Furniture Fair increased by 15% to 114. Overseas well-known furniture companies from Italy, France, Japan, Malaysia, Indonesia and other countries have organized groups to participate in the exhibition, hoping to use this furniture exhibition as the starting station to enter the Chinese market, looking for their brand agents in China, and hope to use the international Reputation drives products into third countries.
Aspect 2: Domestic competition is fully upgraded
The economic crisis in 2009 frustrated China's furniture exports, and then many furniture companies began to seek breakthroughs in domestic sales. According to statistics from the China Furniture Association, the domestic sales of furniture in China have maintained a growth of more than 15% for many years, with annual sales exceeding 400 billion yuan.
According to the organizer's prediction, more than 30% of the domestic furniture exhibitors will switch from only exporting to domestic and foreign sales this year, and they have begun to use various channels to open the domestic market. This "civil war" smoke will be fully upgraded at this year's furniture exhibition, and all brands will use all their means to win the opportunity to seize the domestic market.
Aspect 3: The vane of furniture trends
During the International Furniture Fair, the 2010/2011 China Furniture Trends Manual will be released during the fair. With the unique stage of China International Furniture Fair, weaving the latest home fashion to designers, exhibitors and exhibitors and releasing the latest trend of Chinese furniture. The content includes the five major theme pavilions such as soft furniture pavilion / sleeping center, modern furniture / cabinet pavilion, Chinese classical / rattan furniture / home accessories pavilion, dining table and chair pavilion, and office furniture pavilion. With more than 2,000 companies participating in the exhibition, a furniture festival of this scale will undoubtedly become an ideal platform for designers to display the trend of furniture.
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