Behind the rapid expansion of the furniture market in Jinan, many markets and brands are understaffed. At the press conference of the 16th China International Furniture Fair held in Jinan today, experts believe that the furniture market in Jinan has entered a reshuffle period, and the battle for services will become the leading factor in the future development of industry competition.
In Jinan, on the 2-km long section of Beiyuan Street, there are about 1 million square meters of various furniture stores. Although many customers in the existing furniture market are showing signs of becoming scarce, they have not affected the wave of new market openings. The reporter was informed in an interview that there have been nearly 10 large furniture stores that have opened and are about to open since last year. Relevant experts of Shandong Furniture Association said that on the surface, a store quickly attracted full investment, but in fact the profits of various brands of furniture are constantly diluting, and some days have been quite sad.
At the same time, phenomena such as false propaganda, falsification of origin, confusing concepts, and deceiving consumers are being seen. According to statistics from the Tianqiao Consumer Association and the Tianqiao Industrial and Commercial Branch 12315 Complaint and Report Center, where furniture sales areas are concentrated in Jinan, furniture complaints last year increased by nearly 48% compared with 2008, becoming a new hot spot for citizens to complain. "According to our research, the expansion rate of the Jinan furniture market has clearly exceeded the growth rate of consumer demand."
Relevant experts said that the past one or two years have not only been a period of rapid development of the furniture market, but also the beginning of the overall reshuffle of the market. The reason why furniture stores are gathered in Jinan is the inevitable result of Shandong's economic development and consumer demand growth, and the second is that the relevant investors are in need of national distribution. Judging from the actual situation, most of the market positions are similar, and the competition mode is not much different. Industry experts believe that Jinan furniture market will complete the reshuffle within 5 years, and the key to survival during the reshuffle period is service. Whoever does a better job in one-stop services, early intervention services, etc., has the "magic weapon" for development.
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