In-depth analysis of the development trend of furniture e-commerce website operation model

E-commerce is booming in the industry, and various e-commerce sites have sprung up. Furniture e-commerce websites have a greater advantage than other websites. What other websites can do, furniture e-commerce websites can also do and can do better. Furniture industry e-commerce should optimize the goods and services for the network, and have the ability to compete with the real merchants. Continuously learn, analyze, summarize and innovate according to the rapid and complex changes of the environment.

Analysis of the e-commerce market of the furniture industry

The e-commerce model is gradually gaining popularity in the furniture industry at the same time as fast-moving consumer goods, home appliances and other industries are rapidly gaining popularity. Furniture manufacturers, retail industry, and well-known online shopping malls have seized this market. The furniture industry's awareness of the Internet has greatly increased, and more and more furniture companies have begun to use the Internet for brand promotion and online marketing.

According to industry reports, from January to July 2009, China's furniture enterprises above designated size achieved a total industrial output value of 179.91 billion yuan, an increase of 8.4% compared with the same period last year (year-on-year), and the production and sales rate was 98%. Among them, the output value in July was 27.379 billion yuan, an increase of 13.1% year-on-year, and the production-sales ratio was 98.1%. Total sales were 176.261 billion yuan, an increase of 8.7% year-on-year; July sales were 26.895 billion yuan, an increase of 12.8% year-on-year. From January to July, the export value of China's furniture enterprises above designated size was 55.199 billion yuan, a year-on-year decrease of 11.2%, and the export value accounted for 31.3% of total sales. The export volume in July was 7.84 billion yuan, a year-on-year decrease of 4.4%, accounting for 29.2% of total sales in July.

In the third quarter of 2009, most industries were picking up, and furniture companies made new strategic deployments in response to the situation. Office furniture and living room furniture are still the two pillars in the furniture industry. At the same time, leisure furniture and outdoor furniture are rising at a faster rate. It can be seen from this that people still attach great importance to the quality of life in a situation where the economy is not ideal. The trend of furniture was relatively optimistic in the third quarter, and the rate of rise was slow, but it was still a good form. The market was improving and the industry was developing. As long as the company can stick to its own brand line and further improve product quality and service, after passing this level, it will certainly be able to grab a larger market space.

Development trend of furniture e-commerce

With the enrichment and continuous improvement of e-commerce service platforms, the transformation of traditional trades such as furniture to online transactions is accelerating. The "2009 China Internet Business Research Report" provided by the Organizing Committee of China Internet Business Conference shows that individuals who continue to use e-commerce for business activities have grown from 4 million in 2004 to 48.5 million at the end of 2009. According to IDC's forecast, China's online shopping transactions accounted for a continuous increase in the proportion of retail sales of consumer goods nationwide, and will reach 4.06% in 2012.

At present, there are manufacturers' specialty stores, large supermarkets, comprehensive furniture stores, furniture main stores, chain stores, community convenience stores, retail outlets, electronic network stores, furniture online malls, warehousing telephone direct sales, television direct sales, etc. Decently speaking, furniture management has completely covered all of China's trade formats. For the common people, this has also formed a grand furniture supply network composed of multiple formats. Once the new goods, from the production line high to low, no more than a week, you can quickly enter the various circulation links of our country, into the common people's perspective. The furniture enveloped area can now be used to mean "wide" and "full". Therefore, the competition of furniture also shifts from the competition of basic management factors such as variety, value, service and promotion to the management model.

Feasibility analysis of implementing e-commerce in furniture industry

Behind the gradual heating up of e-commerce in the Chinese furniture industry is Internet technology. The overall development of e-commerce and the current furniture industry are facing the results of many difficulties. The furniture industry's awareness of the Internet is increasing dramatically, and more and more furniture companies are using the Internet for brand promotion and online marketing. Online brand advertising is also increasingly accepted by companies, while furniture companies' investment in online online malls and b2b continues to increase. In the current more difficult operating environment, furniture companies need to innovate marketing thinking and enhance the competitiveness of the industry. With the advantage of online marketing, platforms have become an inevitable choice for enterprises.

1 The Internet is developing rapidly and e-commerce is maturing

China Internet Network Information Center (cnnic) "The 24th Statistical Report on Internet Development in China" shows that as of the end of 2009, the number of Chinese Internet users reached 384 million, an increase of 28.9% from 2008, and the proportion of the total population increased from 22.6% By 28.9%, the Internet penetration rate is steadily increasing. The number of national cn domain names reaches 13.572 million, and the three indicators continue to rank first in the world. Its huge and growing number of Internet users provides a broad space for the development of China's e-commerce.

2Industry crisis touches enterprise innovation

The global financial tsunami has had a big impact on China. Many companies faced more difficulties, closed down, and layoffs occurred from time to time. Among them, the hardest hit were labor-intensive industries including furniture, and SMEs were the first to bear the brunt. Due to the low concentration of furniture companies, they lack competitiveness in terms of economic strength, technological capabilities, and brands. Only innovation and change can win the future.

E-commerce is the backbone of the economy against the "cold winter". Enterprises use e-commerce to open up markets through the Internet, not limited by time and space, can save a lot of costs, and can win more orders. Therefore, it has gradually become the choice of many furniture companies. Its biggest advantage is that it can increase sales and reduce operating costs and improve operating efficiency, thereby bringing profits to the enterprise. E-commerce provides a platform for small and medium-sized enterprises, so that they also have the opportunity to conduct online trade, enterprises can easily publish products and browse supply information through the platform.

More and more manufacturing companies have opened online malls outside of traditional sales channels. For example, domestic IT companies such as Haier and Lenovo, as well as apparel companies such as Youngor, have opened online malls. Although the e-commerce of furniture companies is still in its infancy, there will be many difficulties and challenges, and sacrifices, but it is definitely worth looking forward to.

3-channel game spawns the third path

At present, the Chinese furniture industry is based on dealers as the main channel mode, with stores as the circulation platform. In recent years, stimulated by the rapid development of the real estate market, the number of new furniture hypermarkets in the country has continued to increase. At the same time, more and more foreign investors have begun to pay attention and enter the domestic furniture circulation field. In the furniture industry chain, the store has gradually replaced the manufacturing brand, mastering the right to speak, and let the furniture industry chain change from the manufacturer-led to the game between the manufacturer, the dealer and the store distributor.

It is precisely because of the various drawbacks of the traditional furniture distribution model that many powerful furniture manufacturers and distributors have begun to get rid of the traditional furniture stores and sell their products themselves. They stand out in the fierce market competition and rise rapidly. How to innovate the marketing model of furniture manufacturing enterprises has become the key to regain the dominance of the industrial chain. Under the catalysis of the Internet economic wave, the third channel model of the e-commerce furniture industry is emerging.

In this situation, the sales of the furniture industry will be greatly affected! More consumers will choose more affordable furniture, such as adding to furniture online shopping. The furniture industry needs a new shopping method and payment method. For this reason, the furniture mall network under Aibo Software has reached a comprehensive strategic cooperation with the Bank of Communications to achieve online furniture purchases and installment interest-free payment!

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