Fourth Shanghai Home Expo press conference on the upcoming August 2011 was held in the afternoon of 2 May Everbright International Hotel Shanghai, exhibitors, the media, the organizing committee to come together to back Gujia Bo history will discuss the exhibition site marketing, promulgated Awards, imagining the future, sounded the assembly number of the 4th Shanghai Home Expo.
Third Shanghai Home Expo was March 13, 2011 successfully concluded, more than 1,500 booths, an exhibition area of 30,000 square meters, more than 30 home improvement Ding-class design companies and thousands of home building materials brands, audience Dressed up for exhibition; more than 48,000 visitors, with a turnover of 230 million yuan on the spot , once again refreshing the record of the home expo.
According to the statistics of the organizer, Shanghai Decoration Industry Association: At present, structural changes have taken place in the Shanghai home improvement and decoration market, and the second decoration has entered a vigorous period. It is estimated that within three to five years, the total number of residential renovations will exceed 10 billion yuan. In response to the requirements of the majority of exhibitors, and in order to meet the needs of the majority of Shencheng citizens for decoration and procurement, the organizing committee decided to increase the frequency of exhibitions, from once a year to twice a year. Fourth Shanghai Home Expo will be held at the Shanghai Everbright Convention & Exhibition Center in September 2011 2-4 days.
Since the start of recruitment work at the 4th Shanghai Home Expo in April, companies have been very active in registration. As of today, the recruitment work has been successfully completed. The quality of exhibitors in this exhibition has greatly improved, brand enterprises are gathered, and some companies have no booths to be determined. The on-site activities are well-organized and colorful. There are old-fashioned events such as home forums, crazy spike auctions, happy big flushes, various lectures, and new events, such as home model contests, Weibo marketing sharing sessions, and so on. The 4th Shanghai Home Expo not only provides you with the greatest discounts and the greatest convenience for decoration and procurement, but also brings you the pleasure of purchasing and happy consumption. Warm reminder of the organizing committee: all the audience will enter the museum with tickets to purchase, tickets worth 10 yuan are now free to send, free shipping to home (Shanghai area)! Ticket link: http: //? Src = tonggao & uid = 002 (click the link to complete the registration)
In addition to introducing the recruitment situation of the fourth Shanghai Home Expo, the development trend of the home furnishing industry, and the future planning of the Shanghai Home Expo, this press conference has a strategic change: from the previous focus on recruitment to exhibitors Services, to provide every exhibitor with a real marketing strategy, including: how to make the exhibition site play a greater value, what is service marketing, three types of consumers at the exhibition site, how to judge these consumers to produce transactions at the same time, how to meet consumption The purchase desires of the consumers, the actual combat case analysis ...
After the audience vote, corporate representative vote, and statistics of the organizing committee on the site of the Home Expo, the best booth design award, best popularity award, best sales award, and best service award of the third Shanghai Home Expo The award results will also be officially announced at the press conference , so stay tuned!
Welcome leaders, business owners and media reporters to the press conference of the 4th Shanghai Home Expo! I wish the press conference of the 4th Shanghai Home Expo a complete success!
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