"Luxury furniture store, do you think it's really the place to buy furniture, wrong! It's a show, an exchange, a vanity.
Recently, the Chongqing Furniture Association will go to Guangdong to discuss with the Guangdong Furniture Association the impact and impact of the Da Vinci furniture incident on the domestic high-end furniture market. The reporter contacted an industry insider and made a relevant understanding of the situation behind the high-end furniture in the major stores in the city.
Mr. Shen, who has been working in the furniture industry for more than 10 years, specializes in selling high-end furniture. He told reporters that in fact, the furniture industry, like some other industries, also has its own "unspoken rules".
Production link: Limited cost imported furniture imported by foreign workers also has Y goods
"One is 'branded production', that is, a domestic merchant entrusts a foreign factory to produce a designated brand product, and the manufacturer produces a specified grade of product according to the merchant's requirements." Mr. Shen pointed out that in this case, foreign manufacturers only Brand products provide quality assurance, and are not responsible for non-manufacturer brands, and if domestic merchants control the price, such as requiring foreign manufacturers to reduce cost production, the product quality will naturally be reduced accordingly, so there are many ways with the original brand products difference. Although these products are actually imported, they do not have the high quality of the furniture on the European and American markets.
The other is "OEM" like Da Vinci. Foreign companies first place orders to domestic furniture factories, only for OEM, not OEM. Then dozens of domestic manufacturers, using domestic materials, invited domestic designers and domestic workers. After they were finished, they sent the furniture to the bonded port area according to the specified requirements. Then these companies adjust the goods according to the needs of stores across the country, and attach foreign labels before shipment.
"In this way, furniture with an original price of only a few thousand yuan turns into hundreds of thousands, even millions of pieces of furniture."
Propaganda link hit three cards to build momentum
The first step: hit the card of "original natural imported forest trees"
"Things are rare and expensive. After being polished into furniture, even the savvy people can't recognize where the materials come from. Natural forest farms in Italy, the United States, and Canada are all our" origins ", of course this" Place of origin must be quoted. " Mr. Shen smiled.
Each company has a special planning department, which is responsible for producing some videos, which show natural forest farms in Canada and Italy, with beautiful scenery. Repeated play, let consumers form a subconscious that is really good and worth the price.
The second step: hit the card "designed by famous foreign teachers"
Once the furniture design is hooked with a foreign designer, a qualitative leap is made. The staff of the planning department will do everything possible to put all the furniture into the name of a foreign designer.
The third step: hit the "green" brand
Health and environmental protection have been hot in recent years and are the main theme advocated by the times. Therefore, as long as any product is labeled with a health and environmental protection label, it will not be bad. Therefore, the furniture industry is no exception. The merchant even blew his conscience, clearly that his products had nothing to do with environmental protection, and even had the problem of excessive formaldehyde, and he dared to vigorously promote its environmental protection performance without a red heart.
Market profit drives merchants to cater to consumers according to market demand. It is wrong to be dishonest. No matter whether the environment is not environmentally friendly, it is always said to be environmentally friendly.
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