Mr. Zhou, who has been in the furniture industry for 20 years, revealed that excluding the costs of rent, labor and logistics, the purchase price of furniture products is usually 25% to 28% of the fixed price. General customers have the habit of negotiating prices and demanding discounts. It is difficult for consumers to pay without promotion or activities. When the market conditions are not good, after some tug of war, the transaction price can be about 50% of the fixed price. "
To mark a real price, the buyer will place an order if he thinks it is worth, and leave if he thinks it is not worth it. This was originally a simple matter, but in the furniture industry, whether the discount can be increased, but the ability of consumers to bargain must be considered. The opaque pricing has become an unspoken rule in the home industry.
In the domestic furniture industry, the lack of clear prices has long been criticized. Mr. Zhou said that the furniture industry lacks unified industry standards and an effective price certification system and system management system. "The products vary greatly. Something looks the same, some are made of solid wood, some are synthetic wood, some are genuine leather, some are imitation leather, and so on."
In this regard, Xu Jinghong, vice chairman of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, said: "There is no famous brand in the world, and there is no one hundred-year-old store with price discounts. The key is that manufacturers must have brand awareness and call on the furniture industry to sell at a price. Establish a price integrity system for Tongsuo without bullying. "
From the current point of view, the problem of clear prices and real prices even affects the implementation of relevant policies. This is an inevitable prelude to the policy of replacing old furniture with new furniture, but it cannot be implemented in the short term. According to industry analysts, the clear price is conducive to avoiding some merchants using falsely high prices to obtain government subsidies. Only by realizing the clear price can we clear the obstacles to the implementation of the policy and effectively protect the rights and interests of consumers. Otherwise, trade-in will have no real meaning. Merchants can still operate in secret.
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