All along, furniture products have been accompanied by people's lives, and have been integrated into thousands of households, becoming an indispensable daily necessities in people's lives. With the continuous improvement of people's living standards and increasingly fierce market competition, the furniture market has undergone qualitative changes. First, the furniture market has shifted from high-end to low-end. The furniture market has been accustomed to positioning itself as a mid-to-high end. It seems that customers with slightly different conditions have no access, which makes a large number of furniture companies and furniture stores have the most potential for China. The third- and fourth-tier markets can only be discouraged. However, today's furniture market has long abandoned this traditional concept in the context of increasingly fierce competition. Not only has the furniture industry vigorously called for the excitement of the “three-fourth-level market to enter the militaryâ€, but also a series of “furniture to the countryside†and other promotional activities. Second, the traditional off-season furniture market is also hot due to the weather, the first half of the year is generally not suitable for new home renovation, therefore, the first half of each year belongs to the off-season period of the furniture market. Now, many new homeowners like to have their furniture selected before the new home has been renovated. In addition, in order to survive this long off-season, many furniture stores have to fight big price wars, and even hold some large-scale promotion activities in the local area. Therefore, many furniture markets have become lively when they should be cold. Extraordinary scenes. Third, furniture products tend to be fashionable. With the continuous improvement of living standards, people's life tastes have also undergone significant changes. In modern decoration, the color of furniture tends to be colorful and vivid. While breaking the single color of the whole set of furniture, it is innovative and uses the painter's technique to treat a group of furniture as a landscape painting. With different color contrasts, it highlights the artistic beauty of the furniture and makes people's vision more comfortable. In addition, the use cycle of modern furniture products has shrunk, and the style and style have changed with the seasons. This is also the concrete manifestation of the modern “furniture change seasonâ€. Fourth, the furniture group purchase has become a fashion traditional furniture enterprise. In order to occupy the market, there are three main ways to adopt the marketing process: one is to sell on behalf of local agents; the other is to rent the venues in various places and sell them by themselves; Furniture malls or furniture cities for exhibitions. The use of tenders for collective group purchases is the most striking new way of furniture circulation in recent years. There is a good quality and cheap consumer psychology. Instead of waiting for a little insignificant discount on the store and complicated promotions, it is better to take the initiative to organize a group purchase. Not only can you get more benefits from it, but you can also enjoy a variety of quality services such as car pick-up. Moreover, with the impact of the off-season of the home market, the demand for the home market is gradually decreasing, and expanding market demand has become an urgent matter. In addition to crazy price wars and promotions that cost a lot of money, group buying is the latest move for furniture companies and even home stores to attract customers. Through collective group purchases, home stores can not only increase off-season volume, increase sales, and attract potential target consumers; furniture companies can also increase corporate affinity and establish a good corporate image. Such "win-win" things, whether it is home sales or personal consumption, can not be asked. Fifth, furniture sales network With the wide application of China's Internet, and the rapid rise of e-commerce and network marketing models, the traditional marketing model can no longer meet the consumer's compact modern life rhythm. Therefore, in order to cope with market changes and reduce sales costs, the furniture industry has gradually shifted the battlefield to the Internet. On June 25th, 2009, as the leading brand enterprise in China's furniture industry, Qumei Furniture “e World†online shopping mall was officially launched. Its “Network Mall + Physical Storefront†sales model opened the road to innovation in China's furniture industry brand network direct sales. Although the sales of home network is still in its infancy, there are still some development obstacles in the online shopping mall. However, people in the industry generally believe that as the reliance of various industries on the network is growing, the promotion of the home industry on the Internet continues to expand. There are more and more online clicks, and online marketing must be the direction and trend of future home development.
Silicone Cake Moulds,Silicone Cupcake Molds,Mini Cake Pans,Dinosaur Cake Pan
YANGJIANG VOSSEN INDUSTRY AND TRADE CO.,LTD , https://www.cnvossen.com