Opportunities and challenges coexist with analytical fingerprint lock e-commerce channels

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With the development of the domestic fingerprint lock market and R&D technology, many traditional fingerprint lock companies intend to join e-commerce. How to explore and solve the channel problems faced by Chinese fingerprint lock companies? Many fingerprint lock companies try to create a new channel through the network platform. There is a saying on the Internet: All industries that have not been changed by the Internet will eventually be changed by the Internet, and the fingerprint lock industry is facing the game of traditional channels and e-commerce channels. With the continuous development of new channels, many fingerprint lock companies have different opinions on dealing with traditional channels and new channels.
Traditional channels occupy the market share of fingerprint locks
The online channels mainly include integrated e-commerce platform and commercial super-e-commerce platform, and a few enterprises have built their own fingerprint lock e-commerce platform. The traditional model is still the main sales channel for fingerprint locks, while the brand agent is the most popular sales model for products in the terminal market. The market share of fingerprint locks is still the traditional channel.
E-commerce channel wins with less investment and more output
It is not difficult to enter the e-commerce platform, but it is not easy to make it happen. Compared with traditional channels, e-commerce platforms have many advantages such as low investment and low threshold. Therefore, in the cost competition, the e-commerce channel wins with less input and less output. The e-commerce channel cost is relatively low, and it can be promoted by more means, which is undoubtedly more applicable to the emerging fingerprint lock brand.
Subject to the extension of logistics and express reach
The development of e-commerce is largely limited by the limitations of logistics and express delivery. E-commerce not only needs to improve the security of packaging to avoid damage during express delivery, but also demands the speed of express delivery. At the same time, the service level of third-party express delivery companies is not balanced, and e-commerce is also suffering. The traditional channels do not have high e-commerce requirements for logistics.
E-commerce channel: weak performance in the attempt to break through
In the view of the emerging e-commerce channel, the views of various fingerprint lock companies have obvious differences. The negating party believes that the fingerprint lock is now selling semi-finished products and needs to be turned into a real finished product through service. According to Jiuzheng Building Materials Network, the performance of e-commerce is relatively poor. The materials, details, the size of the door cannot be displayed, and the installation effect of the door cannot be displayed. The e-commerce of the entire building decoration material has this limitation.
The party that agrees believes that e-commerce must be a new business model in the future. The channel chain flows from the dealer to the terminal, and eventually flows to the consumer. Grasping the current consumer e-commerce consumption habits will always be in line with the future development direction. As a local tyrant of the fingerprint lock industry, the traditional channel continues to be a battle for the fingerprint lock enterprise.

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