How Cutting Tools Improve Sales

According to data released by the National Bureau of Statistics, China's total metal-cutting machine tool production in August was 56,000 units, a decrease of 5.1% from the previous period and a decrease of 31.7% from the same period of last year. The machine tool situation is not optimistic! The cutting tools that are matched with the machine tools are also affected by this. In a difficult situation.

A cutting tool is a tool used to cut or cut a part of a product to be machined. It is the most important part of a machine tool, and its working nature causes it to be easily damaged. Therefore, the cutting tool has a high repetition rate of purchase. But now China's machine tool industry is sluggish, and the market for cutting tools has also shrunk dramatically. How can companies get out of this predicament? The author believes that cutting tool manufacturers can increase sales through the following channels:

First, the procurement of inexpensive raw materials Because foreign brands are mostly positioned in the high-end, and China's cutting tool companies are mostly used in low-end machine tools, which causes China's cutting tool manufacturers face competition mainly from the internal situation. Facing competition from other domestic SMEs, most manufacturers will adopt ways to reduce prices to compete for customers. Once the price is reduced, it will inevitably affect the profits of the manufacturers. In order to maintain a certain profit, manufacturers will cut costs in production, which will inevitably lead to a decline in product quality. All this has a very bad influence on the long-term development of the company.

How can we not only reduce product quality, but also not increase product cost? The answer is to purchase raw materials on the B2B platform. The B2B platform represented by Alibaba and the World Factory Network has a factory direct sales model that can reduce procurement costs and further reduce the production costs of cutting tools.

Second, free promotion of the promotion of the machine tool industry is mainly through three channels: the network, professional magazines, exhibitions, according to the machine factory shop survey statistics, the promotion rate of the machine tool industry is more than 3% of sales. Cutting tools are much cheaper than machine tools, and their profit is not high. If you spend a lot of money to promote, it is not worthwhile. How to achieve the promotion effect without spending too much money is a headache for many manufacturers. The machine tool factory shop specializes in the classification of machine tool parts and auxiliary equipment, and promises to the majority of manufacturers: to set up 30 million yuan per year to promote **, through the network, magazines, exhibitions and other channels free help manufacturers to promote machine tools, cutting tools, not turnover is not determined Fees! There is a small service charge for transactions. It is a short cut to high input-to-output ratio to promote their products to the machine shop shop.

Third, high-quality procurement and development of potential customers is the only way for sales personnel to expand their business. For cutting tool sales personnel, the machine shop shop is a treasure. Because he can not only release products in the machine shop shop, free cutting tools for the majority of network users, but also to the factory of the machine factory store to do supporting production, but also can be sold to the purchase of the machine factory shop.