After the establishment of the furniture store, the store management is the key to the success of the store. What is the management and management of a scientific furniture store?
Product management
1, familiar with the product's function and structure, size; mining each product's selling point.
2. It is necessary to constantly organize the exhibition site and always keep pace with the latest products launched by the manufacturers. In this way, it is possible to maintain the feeling of “brand new†in the furniture store at any time, rather than immutable.
3, stores do not display other manufacturers products: other manufacturers of products in color matching, style and quality, and many other aspects are different from the monopoly products, will destroy the entire exhibition atmosphere of the unity.
4. The store layout of each furniture store has been carefully designed by factory professionals and decoration designers, so the store must be arranged in accordance with the factory's renovation program.
5. Deal with product problems in a timely manner: The person in charge of the furniture store must carefully observe the trends of each product. Once a situation of “unsalable sales†occurs, it is necessary to analyze the reasons and take prompt and decisive measures. Products that have some quality problems should be promptly repaired and handled. If there are quality problems in the products of the exhibition, no one will believe how good the quality of the products in your warehouse is.
Price management
Furniture is not a necessities of life. For most consumers, prices are very sensitive. Coupled with the increasingly fierce competition in the current furniture retail market, it is necessary to manage prices very well.
1. Formulate a reasonable price level: Before formulating prices, it is very important to understand the price of competitors in the same industry; once again, a target retail profit margin should be determined, and based on the discount, a reasonable price level should be established.
In addition, there is also a relationship with local consumption habits. For example, some local consumers are accustomed to “high price, low discountâ€. The advantage of this method is that high price means that the product level is not low, and low discount means that the price has been “killedâ€. In place, customers are easily satisfied;
In some places, consumption habits are “low price, high discountâ€. The advantage of these methods is that the people feel that the price is very real and close to their psychological price, which is the so-called “price civilianizationâ€. Therefore, in order to maintain a reasonable price level, the era of huge profits in the furniture industry has ended, and it will be replaced by “winning by quality and winning by quantityâ€.
2. There is a special price for Zhou Zhou: The so-called “parity is the absolute principle.†For Chinese people who have not yet become rich, commodity prices will be very sensitive. Therefore, the “price card†still has to be played as a trump card.
It is suggested that the store launch the "Weekly Weekly Special Offer" event, which will launch some special products every week to attract and attract more customers.
Personnel management
The core problem of the operation and management of furniture stores is "people." Different people will make very different results. This is a well-known principle.
First of all, the salesperson’s mental outlook is good, temperament and affinity are necessary in order for the customer to have a sense of trust. This is the beginning of a good sales job.
The allocation of personnel should be reasonable. There are too many employees, one is to increase the cost, and the other is to increase the difficulty of management, because "people are overstaffed" can breed lazy ethos. If too few people are available, it will neglect customers and lose business opportunities.
Employees must be given the necessary training to allow them to understand the product, understand the company, and increase their confidence in sales.
Strengthen the management of installers: The installation and delivery of suite furniture are relatively large. The general stores should have their own professional installers and undergo proper training.
With the installation knowledge of panel furniture, during the installation process, strictly follow the "demolition schematic". Can test furniture components and handle some minor quality problems on site.
The installer should also generally undertake the after-sales service work and be responsible for on-site sorting and repair work on the quality problems of the products.
Marketing model
Nowadays, the competition in the furniture retail industry has become increasingly fierce. The homogeneity of products and services has become increasingly serious. The traditional “restraint†sales model in furniture stores is no longer sufficient to meet the real needs of consumers. In addition to price reductions, gifts and other monotonous promotions, furniture stores are Outside the event, it seems that there is no other way.
Of course, it is not denied that this type of promotion can gather popularity and increase sales. However, is this kind of stereotyped promotion form a boundless force for mana and enduring it? The answer is not! The use of this promotion form for a certain period will weaken the effect.
In fact, there are longtime pioneers who are seeking new marketing outlets. They combine furniture sales with high technology, and use the power of high technology to bring new changes to furniture sales.
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