2010 Suzhou Furniture Fair will be unveiled in June


2010
Suzhou Furniture Fair

Cum rosewood furniture exhibition, woodworking machinery exhibition,

Accessories and accessories exhibition grandly unveiled in June



1.
2009 Exhibition Review

    2009
Suzhou Furniture Fair created many of the history of the first exhibition of Chinese furniture;
   
The first exhibition of the largest - the exhibition area of 80,000 square meters.
   
The first exhibition the largest number of visitors - over 10 million merchants exhibition concept.
   
The first exhibition has the most exhibitors and the widest distribution - a total of 356 exhibitors from 19 provinces across the country.
   
The first trade show had the highest transaction volume and the largest number of signings. 8063 on-site contracts were signed , the on-site transaction value was 113 million yuan, and the agreed transaction value was 240 million yuan.

Second, the positioning of the 2010 exhibition

1
. The orientation of the exhibition: Mainly facing the domestic demand market, creating a platform for mainland manufacturers to connect with mainland distributors, providing a stage for the emergence of domestic emerging furniture companies, and becoming a class A exhibition for the furniture industry in the future .
    2
. Exhibitor Positioning: East China and domestic medium-sized emerging furniture companies, the products are mainly sold domestically, especially for the domestic mid-level market.
    3
. Positioning of the audience: professional visitors - dealers, factories, shopping malls, furniture practitioners and professional media across the country. Ordinary audience - consumers in the neighboring cities of the Yangtze River Delta who are concerned about furniture.

3. Exhibition Implementation Instructions

   
Exhibition: June 5, 2010 --8 day (a total of four days)
   
Venue: Suzhou International Expo Center, Suzhou Industrial Park
   
Organizer: Zhao Yixue Business Planning Agency
   
Exhibition Area: 120,000 square meters
   
Exhibition type: civil furniture, office furniture, mahogany furniture, woodworking machinery, furniture accessories, home accessories
   
Exhibition Scale: about 600 participating manufacturers, the estimated total number of visitors more than 130,000 more than

Exhibition promotion plan:

    1
. Large-scale promotion conferences, summit forums, exhibitions around the world
    2
. Send invitation letters to furniture malls, shops, and face-to-face nationwide
    3
. On-site promotion and advertising in various domestic furniture industry events
    4
. A large number of high-speed, urban outdoor advertising and industry professional media, website advertising
    5
. For ordinary audiences, a large number of TV, radio and other media advertisements are placed in January-February in advance
     6
. Send cars at the furniture exhibition, set up 10 grand prize cars for professional audiences , and draw them out on site during the exhibition
    7
. The endorsement stars of major furniture brands participated in the on-site activities

Exhibition schedule:

    1
. Extension four-day, three days before a professional audience-based, and held many forums in the International Expo Center, lectures and furniture manufacturers Annual Meeting, to carry out "to send the car to see the Furniture Fair" campaign.
    2
. From the second day to the fourth day, the venue is open to ordinary audiences. During this period, many brand promotion meetings and large-scale on-site promotional activities with the participation of celebrities were held.

In order to extend the effect of the exhibition , Suzhou Furniture Fair 2010 launched an online furniture exhibition as a supplement and continuation of the Suzhou Furniture Exhibition; the online furniture exhibition integrates a new online platform that promotes, guides and displays functions. The furniture exhibition hall in reality is presented to the audience intuitively, vividly and vividly, while enhancing the brand image of the furniture company, it expands the product sales channels of the participating companies.

" Online furniture exhibition can be said to be the innovation of the traditional display mode of furniture exhibition. " Zhao Yixue commented .

The online furniture exhibition will bring the following benefits to exhibitors:

1. As an extension of the physical exhibition, provide more business opportunities for enterprises through the Internet;

2. Brand new display methods, all-round three-dimensional marketing, and enhance corporate brand image;

3. Brand new digital marketing terminal to expand the display space for dealers;

4. Make the dealers feel the overall decoration effect of the specialty store on their own;

5. Salespersons can take the exhibition hall to sell;

6. Provide distributors with visual soft decoration matching effect; cost-effective input and output.


It is reported that the 2010 Suzhou Furniture Fair is a combination of Sohu and other major media to carry out resource integration and promotion. More importantly, after the exhibition, the online exhibition information will be sent to professional audiences to expand the audience coverage of the Suzhou Furniture Fair and make up for The shortcomings of those who visited the Suzhou Furniture Fair on the spot and promoted the exhibiting company's brand on a larger scale.

2010 Expo Shanghai Online technical team adopt online virtual tour of the pavilion concept, creativity, technology, to create a new visual experience online Furniture Fair, which will once again shocked the entire furniture industry.

Contact information
Organizer: Zhao Yixue Business Planning Agency
Address: Room 807 , Block B , Kaiyuan Ginza, Cailian Road, Xiangcheng District
Handling department: Suzhou Furniture Exhibition Organizing Committee
Tel: 0512-65765333   0512-66153555
Mobile phone: 13918766086 Mr. Lin

Fax: 0512-65750666
QQ
: 906132793

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