HC Security Network information security field say 2017 which keywords fame of the fastest, non-real "smart lock" must go. As one of the hottest markets in 2017 so far, smart locks occupy the world in terms of market volume, development environment, and technological breakthroughs. 2017 will be a year of explosive growth in the smart lock market and a year of intense competition in the smart market. So what is the reason behind the rise of smart locks? Is the explosion of smart locks a virtual fire? What will happen to the future development trend? Let's take a look at the product manager of Hangzhou Fluorite Network Co., Ltd. How does Mr. Wen Xingshuang think about the rapid explosion of smart locks?
Wen Xingshuang, Product Manager, Hangzhou Fluorite Network Co., Ltd.
HC Security Network: What do you think about the phenomenon of the 2017 smart lock market booming? What do you think is the cause of the smart lock market booming?
Wen Xingshuang: With the steady development of China's economy, people's living standards have been continuously improved, and consumers' consumption concepts have changed. The constant pursuit of high-quality life, especially for high-quality intelligent technology products, intelligent fingerprint lock as the last security guarantee for the safety of ordinary people, has become a just-needed product in the daily life of ordinary people.
Many home appliance manufacturers, well-known security companies, and Internet companies have entered the fingerprint lock industry. Under the promotion of their funds and technology, fingerprint lock technology has continuously broken through, product performance has been continuously improved, product updates have been iterated rapidly, and this fingerprint lock has entered the daily life of ordinary people. It has played a role in pushing waves and helping the waves, and the popularity of fingerprint locks has been increasing.
The two main characteristics of fingerprint locks are convenience and safety, which meet the most basic material (convenience) and security requirements of consumers. The strong market demand will certainly give birth to a promising market prospect.
HC Security Network comment: People just need to come from two aspects.
First, the pain point, the pain point contains two aspects, one is the pain point of the traditional lock is not safe enough, "lock" in people's minds, is the most basic security guarantee, but also a symbol of the family's private space. However, the commonly used household lock cylinders are still the marble lock cylinders that were popular in the 1990s. Due to their long circulation time in the market, most thieves have already mastered the internal structure of the locks and the principle of unlocking. They can basically do it. Quickly unlock in a matter of seconds to minutes. The traditional locks are ineffective, posing serious safety hazards to the family. Under such circumstances, people have demanded safer locks.
The second one is the pain point of traditional locks. As a person, we all know the inconvenience of the physical key, especially when we have big bags and small bags, it is very painful to find the key to open the door. What’s more painful is that every time we go out, we have to meditate in our hearts, “remember to bring the key, remember to bring the keyâ€, because the key, as an independent physical object, is often forgotten, and it’s more than forgetting to take the key out. What's more, the key is lost outside, and the family can't go back. Xiaobian thinks that many people should have experienced the trouble of losing the key.
Second, the development of smart lock technology and the popularization of the concept of smart lock
Jobs said that consumers are not aware of their own needs, so consumers have been plagued by the insecurity and inconvenience of traditional locks, but they themselves have a hard time thinking about how to solve them. Therefore, the development of smart lock technology and the promotion of enterprises have made the concept of smart lock gradually become known to users, and the user's pain points are cut, so the user responds quickly. This is what I want, and it is perfect. The upgrade of this technology and the popularization of concepts have become the basis for the smart lock market.
HC Security Network: Where do you think the most important market for smart locks is? How big is its market?
Wenxing Double: The two major markets for fingerprint locks are the B-side real estate, the hotel-style apartment market and the C-end home market.
In the B-end market, there are currently more than 70 million sets of rental houses and more than 60 million sets of office space in China. Coupled with the huge hotel market, these B-end markets have strong market demand for smart fingerprint locks;
In the C-end household market, there are more than 400 million households in the country, and nearly 98% of households have the need to upgrade from traditional mechanical locks to smart fingerprint locks. The fingerprint lock market will be a blue ocean.
HC Security Network Review: Here I want to explain two issues
I. Questions about the size of the market
First of all, in fact, for the scale of the smart lock market, there is a certain amount of double counting. We can see that when calculating the B-end market, there is a very important component, that is, the rental housing market. In the C-end market, many calculation methods are calculated on a household basis. This calculation implies a hypothesis that each family has a house. If this is the case, 70 million sets of rental houses will not. There is, so there is a certain degree of double counting here.
Then, Xiaobian also wrote an article related to smart locks. There is a more detailed description of the hotel market section. To put it simply, if there is a smart lock, the hotel will have a smart lock on the authorization of fingerprint recognition, face recognition, etc. More importantly, in the hotel's existing room card system, the room card and the electricity collection are integrated. The hotel's credit card system has been developed after 20 or 30 years. For the hotel, no card opening is not just needed. But it belongs to an investment, but will this investment increase the occupancy rate of the hotel? Or will it reduce the operating costs of the hotel? These are not known, so the value added by this investment is unpredictable, so the hotel will encounter a lot of resistance if it carries out reforms.
Second, on the development of the ToB and ToC market
The development strategies and future trends of the two markets are different. The main feature of the ToB market is that the transaction frequency is low and the transaction amount is large. For a company, it is profitable to get a large project. ToC directly targets end consumers, channel sinking and market education costs are higher. In the short term, it is difficult to see immediate results, but in the long run, as the property market heats up again, smart locks are more likely to form in the C-end market. Scale effect. Perhaps some smart lock companies have achieved great success in ToB by virtue of some industry accumulations and relationships, but from the perspective of Xiaobian personally, smart locks should be more ToC market, and really do the after-sales service of smart locks. Including installation, maintenance, etc. is the long-term development.
HC Security Network: What do you think is the market development trend of the smart lock market in the next 3 to 5 years?
Wenxing Shuang: Compared with North America, 45% fingerprint lock family penetration rate, South Korea 70% fingerprint lock family penetration rate, the current Chinese smart fingerprint lock family penetration rate is less than 2%, which shows that the fingerprint lock in China's domestic market development space is very huge. In 2016, 2016 is widely regarded as the first year of smart fingerprint lockout. It is expected that the domestic market will achieve a market growth rate of 50%-60% per year in the next three to five years, and even longer. There are also industry insiders predict that the fingerprint lock market will have a higher growth rate in 2017, and the competition will become more intense. The smart fingerprint lock industry will continue to emerge new players, bringing more new opportunities to the development of the entire fingerprint lock industry. Some funds and technologies will not keep up, and enterprises that do not have competitive advantages will be eliminated.
HC Security Network Review: Xiaobian very much agrees with the opinion of Wen. From the beginning of 16 years, I only occasionally heard people mention smart locks. The smart lock market has shown a little growth. In 17 years, almost everyone has introduced smart locks. The smart lock market has nothing to do with the market. The explosion of the smart lock market only It took less than a year. We can foresee that in the short period of time, competitors in the smart lock market will enter a period of explosive growth. In the shorter period of time, the smart lock will usher in a big reshuffle, and those speculative, unskilled, and unqualified “opportunists†will be eliminated.
HC Security Network: In the face of the hot smart lock market, what is your plan? What is the current result?
Wenxing Double: Smart Fingerprint Lock is a new product line of fluorite home intelligent security solution. Based on video security business and technology advantages, continuously optimize products and innovate fusion technology, the application of fluorite smart fingerprint lock will be given more new Definition.
In December 2016, fluorite launched the first stand-alone version of the fingerprint lock. After achieving impressive results in the market, it will launch a new smarter product, the fluorite smart networked fingerprint lock, in June this year. Simply download the fluorite cloud video app from your mobile phone and associate it with the fingerprint lock device to realize intelligent operations such as intelligent information reminding, real-time viewing, and remote SMS authorization unlocking.
The increasing demand for fingerprint locks in the market has allowed fluorite to pursue the pace of innovation without stopping. Follow-up fluorite will introduce more intelligent fingerprint lock products to meet the needs of users.
HC Security Network Review: As a civil security brand under Hikvision, Fluorite is also rapidly following up, launching a smart lock product that is ahead of the industry, and has received a good response from the market. This sensitivity to the market, And the attitude of product excellence is worth learning and learning from many companies.
Editor in charge: Zhong Juanjuan
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