HC Security Network News 80, 90 is to point out that young people born between 1981 and 2000, known as the millennial generation. Over time, they have gradually embarked on the mainstream of the times and become the mainstay of consumption. At present, no one is more attractive to major manufacturers, but as a smart lock practitioner, do you really understand their real needs?
They have loyalty to the brand
After 80 and 90, a brand will always use it as long as it likes it, and the loyalty to the brand is very high. For example, if you like to drink Master Kong's iced tea, or Pepsi's cola, as long as they choose one, they will continue to drink. This is the personality of the millennial generation, either very like, or very annoying, without a centrist.
As a smart lock manufacturer, you are certainly not willing to give up the huge consumer groups after 80 and 90. How can we catch their hearts, then see how you can make products that fit their habits. What kind of products do they like? Please look down.
Simple and convenient is king
After 80, 90 is a very personal generation, they do not like the full and powerful. Most of them are straight men and straight women, and the pursuit is convenient and fast. For them, the function is not to be more than full, just "just enough" is enough.
What is enough to use? Many manufacturers claim that there are more than ten ways to open their own products, but for consumers after 80s and 90s, there are too many functions, most of them are not used and are very complicated to use. The function that is not applicable in their eyes is the flower punching legs. . For example, they like to bring a mobile phone without having to pull it out, as long as it is close to open the door; or touch the handle to open the door; or enter the fingerprint at the handle to open the door. These are the convenience and simplicity they pursue.
Safety is always just needed
When interviewed by the home market in Beijing, such as Beijing Real Estate and Red Star Macalline, more than 80% of consumers after 80 and 90 said that security is the first factor in purchasing smart locks. Therefore, safety is an unchanging topic in the lock industry. Whoever deviates from this theme will be eliminated by the market.
However, according to the relevant standards of the national electronic lock industry, the electronic lock must be equipped with an emergency key, which makes the electronic lock that is sold in the Chinese market must have a mechanical lock cylinder. The lock cylinder is the core component of the lock. Once it is broken, the other electronic parts of the electronic lock will be vulnerable. Therefore, how to improve the security of smart locks is still a problem that smart lock enterprises must solve. At present, most of the smart locks in the market are not satisfactory in terms of anti-violence opening.
In terms of security, most of the 80s and 90s after consumption indicate that functions such as remote monitoring and remote dialogue are very practical. And for remote opening, they are not optimistic. Most consumers after 80 and 90 believe that remote access must be connected to the Internet. Once connected, it is easy to be attacked by hackers, so this feature is not optimistic.
How to make sure you can open it at any time
In the author's interview, 20% of the 80s and 90s after the consumer said that some electronic locks are very unstable. Once the electronic part fails, the whole lock is locked, which brings great inconvenience to consumers. In response to this problem, the author consulted the corresponding electronic lock manufacturer, the manufacturer is responsible for indicating that this problem does exist. In order to solve such problems, relevant manufacturers are currently studying the so-called dual system module module, that is to say, if the fingerprint part fails, it can also be opened by means of swiping or WeChat.
To eliminate the doubt that the smart lock can't be opened, of course, we must start by reducing energy consumption and improving battery utilization, so as to avoid being unable to open due to insufficient battery power. In fact, in the final analysis, it is necessary to do a good job of the product, to do a good job, and all problems will be solved.
Personalization and fashion are trends
After 80 and 90, consumers are the generation of personality, not sticking to the status quo, do not want to be willing to collide with others. Therefore, only the unconventional things can attract their attention. Take the car for an analogy! The more fashionable and avant-garde design of the Guangzhou Automobile Chuanqi GS4 and the Great Wall Harvard H2 were purchased after 80 and 90, while the design was more moderate and stable. The Great Wall Harvard H6 buyers were mostly 60 and 70. Therefore, fashion personality is more popular with consumers after 80 and 90.
Speaking of personality, of course, can not be separated from the custom, since the Feng Xiaogang movie "Private Customs" fire, all industries are "private custom" for the promotion of the gimmick, but in the smart lock industry can be customized enterprises are still 寥寥There are very few, the arrival of customization is still very long. The revolution has not been successful, and the comrades in the smart lock industry still need to work hard.
How to ensure online sales smart locks?
For 80, 90, from underwear, socks, clothes, to computers, furniture, anything can be bought online. But they have different opinions about electronic locks. In the author's interview, 80% of the 80s and 90s after the consumer purchased the electronic lock is still going to the physical store to buy. They generally believe that the smart locks on the e-commerce are far from the real ones, so they must go to the physical store to see the fifteen rear purchases; in addition, they think that the electronic locks need to be installed, and the physical store purchase service is better than the network.
Therefore, for consumers after 80 and 90, as long as they solve the problems of online and offline purchases and online purchases, offline installation and after-sales maintenance, the network will be the focus of future development.
Conclusion:
To win consumers after 80s and 90s, they must seize their hearts and make a product that is exploding or different. They will definitely buy your account.
Editor in charge: Zhang Zequn
Electromagnetic Flow Meters,Electromagnetic Flow Meter,Electromagnetic Water Flow Meter,Intelligent Flow Meter
Jingsu Huaerwei Science and Technology Group Co.,Ltd , https://www.hewflowmeter.com