Abstract Recently, the reporter invited the focus on stone research and publicity for more than 20 years on the status quo of China's stone industry. Hou Jianhua, the most senior stone media person in China, talked about his views. For the current status of the stone industry, Hou Jianhua believes that "Chinese stone is taking place profoundly...
Recently, the reporter invited the focus on stone research and publicity for more than 20 years on the status quo of China's stone industry. Hou Jianhua, the most senior stone media person in China, talked about his views. For the current status of the stone industry, Hou Jianhua believes that "Chinese stone is undergoing profound changes", mainly reflected in the following aspects: First, the quantity and amount of imports will continue to decline. Hou Jianhua predicted that imports will continue to decline substantially, so to what extent? The data shows that in 2015, it has regressed to the extent of 2010, that is, imports of 2.3 billion US dollars and 13 million tons. So what about 2016? He is expected to retreat to the 2008 level, which is about $1.7 billion and about 8 million tons. It eventually fell to around 5 million tons per year.
The second is to continue to consume domestic stocks. These stocks include imported stone and domestic stone blocks and plates. Some insiders said that if you don't consider the problem of color, from the perspective of quantity, domestic stone stocks will be enough for at least 5 years without production. Therefore, de-capacity and destocking are the main lines for some time to come.
The third is the transfer of domestic production bases. This is reflected in an increase in production in some parts of the country and a decrease in the other. Specifically, from the traditional Fujian, Shandong, and Guangdong provinces, the pressure on environmental protection has shifted to the northwestern provinces (Xinjiang, Inner Mongolia, etc.), leaving only the marketing window, the market.
Fourth, product prices continue to fall. As too many products are concentrated at the end of the market, it will inevitably lead to oversupply, and the price of products will be inevitable. The Internet can get information faster, but it also sets obstacles for some high-margin products. “The past sales were all personnel exchanges. With the development of the Internet, especially the development of equipment such as stone scanners and the improvement of picture simulation technology, the transaction has brought convenience, and the variety and price of stone are relatively more transparent. When it is transparent, the profit will be reduced."
The fifth is the transformation and transformation of some foreign trade enterprises. In 2015, there were thousands of companies operating in China's $10.7 billion trade share. The average company is 10 million US dollars, which is too small, and the market needs to eliminate some enterprises. The new business will appear in the process of acquisition, restructuring, launch, and bankruptcy among foreign trade companies.
The sixth is the deep adjustment of product structure. Although the pace of product structure adjustment (transfer to home decoration, composite board, synthetic stone, etc.) in the stone industry has accelerated, the strength and depth are still far from the foreign stone enterprises, and the level of specialization and precision is generally not high. Product added value is low. In this regard, Hou Jianhua believes that whether it is from the environmental protection level or the extension of product value, the structure of stone products should be adjusted. “The product structure must be adjusted in depth and transferred to home decoration, composite materials and synthetic stone.†Taking synthetic stone as an example, according to the level of stone industry in developed countries, the development of synthetic stone can account for 20%-30% of decorative stone. Judging from this trend, China's future synthetic synthetic stone will reach a scale of 40 million to 60 million square meters, which is worthy of deep exploration.
Seven is that high-grade stone continues to cool. From the perspective of imported varieties and colors, unique imported color marble and granite are still being pursued, but public works are subject to policy restrictions, and domestic indoor warm color marble production is increasing (China, Guizhou, Sichuan, Yunnan, Guangxi, Hunan, The production of marble in Jiangxi has soared; the production of granite in Inner Mongolia, Xinjiang and Gansu has soared).
Eight is the transformation of stone international trade from simple quantitative to quality-effective growth. “In 2015, China's stone export trade increased by 16% compared with 2014, and the quantity was -1%. This is the growth of quality and efficiency, and Italy exchanges one third of our quantity for the same value as us, which is worth learning.†In Hou Jianhua's view, taking the road of quality and efficiency in foreign trade development is China's pursuit of growth.
Nine is a series of changes in the field of stone production. The mining, processing, design, decoration, maintenance, machinery, tools, auxiliary materials, human quality and other aspects of the industry are undergoing changes.
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