The 2015 Guangdong three major furniture exhibitions, headed by the 33rd Dongguan Famous Furniture Exhibition, have all come to an end. In 2014, the overall downturn of the furniture industry has made all furniture companies have a lot of strength and come up with their own products. In 2015, I made a "turning over".
GO Jiaju also participated in the 33rd Dongguan Famous Furniture Exhibition and Shenzhen Furniture Exhibition this year. Let's let GO Jiaju Xiaobian bring everyone to see the highlights of several major exhibitions in Guangdong this year.
Simple style into 2015 furniture design wind vane
Throughout the three major furniture fairs this year, the basics are mainly simple styles, from the simple and simple American style to the simple French style with a little romanticism. This simple style of the furniture market has also sold many traditional European furniture. The business is a bit unprepared. The following GO Jiaju Xiaobian will take you to see a few furniture brands that have gone through the simple style at this year's show.
Elegant wooden furniture Fa Shaer
The Yamu Fassar series, which was unveiled at the Dongguan Furniture Fair, is the main product of Yamu this year. The products have been changed and absorbed the opinions of all parties to finally determine the style of today, which caters to both color and design style. Nowadays young, there is a taste of family. The Yamu Fassar series is a simple French style furniture with gold silk walnut wood. The design style is full of traditional culture essence. The products are made with modern materials under the traditional aesthetics, not only have elegant and dignified temperament. And has obvious characteristics of the times. The difference between the market and the simple style of solid wood furniture, the different style of Yamu Fasal furniture gives a fresh power to the 80-90 market after the individuality and innovation.
Tingsimia
Yageli Wood Furniture has launched a simple American series this year - Tingsimia. Tingsimia is a product of Yageli Wood's furniture that has penetrated the American family many times and captured the common American family culture. The versatile style is in line with the American casual personality. Tingsimia is positioned as 80, 90. A group of young people who love their lives, love life, and understand life. American-style furniture has the pure charm of European and American style, natural, elegant and historical atmosphere. Simple American solid wood furniture is an extension of American-style furniture, which combines the characteristics of modern furniture, more fashionable and natural, and can better reflect the elegance and curve characteristics of American furniture.
Brand marketing upgrade
China's furniture industry is undoubtedly in the double whirlpool of elimination and upgrading. From the industry atmosphere presented at this year's exhibition, the endogenous power of China's furniture industry is still very strong, and the total demand transmitted by consumer terminals is Amazing. On the other hand, the industry has heard about the sound of fading, showing that a large number of SMEs are under tremendous operational pressure. Therefore, many people in the industry believe that the current Chinese furniture companies have reached the point of brand marketing upgrade. Through brand marketing upgrades, breaking through product bottlenecks, gaining long-term market positioning in the future, and firmly controlling this position, we can obtain the absolute position of the market in the next few decades, breaking the crisis of being eliminated, in the new economic development period, Get the capital of long sleeves and good dance.
GO Jiaju Xiaobian interviewed several practitioners in the furniture industry. They all said that the current Chinese furniture industry brand marketing is still in the stage of self-singing and self-singing, and is satisfied with building industry brands, product brands and consumer recognition levels. Not high, the company's investment in building a brand that allows consumers to recognize for a long time, the investment is small, the enthusiasm is not high, and the method is not right. In the successful business model, brand building is the top priority. It must concentrate on the large-scale, long-term and strong brand building, and strive to take root in the minds of consumers, bear fruit of profits, and occupy for a long time. The mind of the consumer makes it a consumption habit and allows consumers to recommend the brand to their relatives and friends around the world. Such a brand is the real consumer brand, and such brand building is truly powerful and effective brand building.
High-end original design custom furniture leads the new life
In the 21st century, the era of personalized life in fast-paced life, people are eager to have more exclusive products for original design. From the three major exhibitions in Guangdong this year, the modern fashion-made enterprises that have moved from the building materials industry to the furniture industry are The speed of lightning is not enough to enter the furniture industry. The whole house is customized, the style is fashionable, the service is personalized, the production digitalization, and the marketing informationization all show the strength of the stock and the expansion of the future. It also has to be paid attention to the exhibition. A new force!
The three major exhibitions in Guangdong have come to an end, but the market in 2015 has just begun, and whether major furniture companies can hand over a beautiful “transcript†in 2015, we will wait and see!
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