Hardware industry should increase its brand strategy

In the rapidly evolving Chinese hardware market, competition has intensified significantly. Companies are increasingly relying on price wars as their primary strategy, which has led to a lack of strong brand presence. As products become more similar, consumer choices appear random, and these aggressive pricing tactics have not only failed to boost market share but have also harmed company profits in the long run. So, how can Chinese hardware companies grow stronger and capture a larger portion of this competitive market? The key lies in adapting to the high standards of industries such as automotive and marine. Companies must focus on product upgrades and innovation, aiming to develop high-quality, differentiated offerings. To succeed in the terminal market, they must build and strengthen their own brands through continuous R&D and innovation. Taiwan’s experience offers valuable lessons. Despite being dominated by small companies, Taiwan has become one of the leading manufacturers in hardware tools. Industry experts there believe that while hardware may seem like a low-end sector, it can achieve high-end, eco-friendly production. A major factor behind this success is the consistent investment in technology, regardless of company size, along with a strong emphasis on brand reputation and product quality. For many mainland Chinese small enterprises, the challenge is clear: limited resources make it difficult to invest in R&D. Experts suggest forming brand alliances to create a direct communication platform between terminal users and company representatives. This collaboration can help explore new ways for the hardware industry to integrate with other sectors and drive growth. Technological innovation remains a critical issue for hardware companies. It needs to be embedded in every stage of product design, development, and transformation. Companies should address weaknesses in mold-making, surface treatment, and design, while also enhancing their own innovation capabilities. Focusing on product variety, quality improvement, and increasing technological content will add more value and competitiveness. A strong brand is more than just a logo—it represents a company’s culture, values, and competitive edge. Increasing brand awareness and implementing a solid brand strategy is essential for improving overall corporate competitiveness. First, companies should restructure their domestic market approach, focusing on producing goods that meet real demand. Second, they should enhance product quality, increase added value, and leverage the advanced technologies gained from OEM manufacturing to build their own brand identity. Third, expanding distribution channels, promoting deep integration between industry and commerce, and developing flagship stores, boutiques, and online platforms will help build collective strengths and support brand growth. Despite having tens of thousands of hardware tool manufacturers, China still relies heavily on small and medium-sized enterprises. Most operate as small workshops, producing limited quantities with basic designs and low-end products. These low-end offerings fail to meet the growing demands of the market, which is the main reason why many companies struggle to scale up and achieve sustainable growth.

Grinding Stone

Industrial applications editor broadcast

Whetstone sintered corundum (ruby) : A kind of microcrystalline corundum product sintered at high temperature. It has a compact and delicate structure and high hardness and strength.

The products are rosy red. The products are small grinding wheel type whetstone, standard type whetstone and grinding head type whetstone. When grinding the workpiece, it can maintain sharp edge and stable geometry for a long time.

It is suitable for forming and grinding of instrument industry, precision parts, micro cutting tools, tools and precision abrasive tools, etc. The precision surface roughness of machining can reach about 0.05μm.

Product SPECIFICATIONS: flat sand wheel whetstone with diameter less than 100 for small grinding wheel type, whetstone with various geometric shapes less than 200*50*25 for standard type, whetstone with diameter less than 25 for grinding head type.

Grinding method

About diamond grinding paste, particle size from W40 to W0.5. W40 is the coarsest, with a large amount of grinding, and W0.5 is the smallest. It is used for polishing, and it does not anneal, and it can also grind the hard knife.

Method of use:

The coarse W40 abrasive paste applied to borotartar can accelerate and increase the grinding amount without annealing.

Then, AFTER the rough grinding paste on the knife is cleaned, W0.5 grinding paste is applied to the ruby or natural jade for polishing, and the effect thrown out is a mirror.

Green silicon carbide, white corundum, brown corundum of these three kinds of whetstone hardness is not enough, coupled with a little coarse particle size, easy to grind out the cross, and the other three kinds of whetstone in polishing, grinding will not annealing.

If the particle size is greater than 1000, there is no difference. It mainly depends on the grinding paste used. When the grinding paste of W1.5 is applied to the ruby with 1000 mesh, its grinding effect is the effect of the grinding paste of W1.5, that is, the effect of the whetstone with 2500 particle size

Grinding Stone,Diamond Grinding Pellets,Carborundum Oil Stone,Oilstone Sharpening Stone

Henan Jinlun Superhard Material Co., Ltd , https://www.jinlunsuperhard.com