Furniture micro marketing good product is the recipe

The fan economy is a popular model of marketing, which means that many fans that the company wins in the use of brand promotion achieve economic benefits. It is no exaggeration to say that the fan economy is an impact on the traditional economy, so many furniture companies have begun to use the fan economy for marketing. But can becoming a fan of a company produce real economic benefits? Can it ensure that many users pay attention to the product for a long time and generate consumption?

When many furniture companies use economics theory to talk about and practice “fan economy”, they often ignore the important driving force of “fan economy”. That is the sense of identity. The reason why fans become fans is a strong sense of identity. It is the first driving force and the most solid adhesive. The performance of the "fan economy" in various fields is based on this sense of identity. However, the sense of identity can only provide the initial heat and cannot provide long-term consumer confidence and consumer motivation. Many furniture companies found it effective when they offered free delivery and free experiences to attract fans. However, once sales and sales of products and services begin, they are often overwhelming.

In fact, if the furniture companies want to get out of the bottleneck, the excellent comprehensive strength is the best prescription. First of all, furniture companies must pay attention to product creation. Good product is the foundation, but at present, many furniture companies precisely lack this point. Want to create a product that allows users to scream, in order to capture the hearts of a large number of fans.

Second, furniture companies need to focus on experience services. Experience is not only good to say that the product quality is good, but also can be understood as the use of the product itself, including pre-sales, after-sales, and maintenance. And good service should be beyond the user's psychological expectations.

Finally, do not blindly copy other people's micro-marketing methods and programs. Good micro-marketing is a routine, but it is by no means monolithic. According to the brand, the product's own characteristics, innovative ways to carry out their own brand value and user groups of micro-marketing programs can be more effective.