Flooring companies: marketing, price reduction promotions?

At present, the flooring industry has gradually bid farewell to the previous market competition for a price war. For the current floor companies, what is more important is how to conduct effective marketing. In modern economics, marketing is to create for the consumer. The value you want to build, maintain, and maintain relationships with your customers, and thus get rewarded.

Every holiday sales promotion, floor business enterprises in order to compete for customers, can not wait to lose money with their peers to compete for your life and death, and finally evolved into a joke of jealousy also abound. The price cuts of promotions are getting lower and lower, while the moral standards of the industry are also reduced. Although it is only a small group of black sheep, but in order to make profits as much as possible in the sales promotion season, there are still many businesses shoddy, Making false propaganda fools consumers.

Through marketing, you can create and increase the added value of your products, and increase prices by raising and creating value. In other words, the essence of marketing is to increase the price of products. And promotion is just one of the aspects that are used to create value.

With the exposure of various “quality doors” in the wood flooring industry in recent years, it is the reputation of the entire industry that is eventually consumed. Not only is the floor price getting lower and lower, but the value of the floor is also lost invisible.

From marketing to promotion, from promotion to markdown promotion. The flooring industry is just like eating snakes. Although the economy is still sluggish, it can barely conquer the fate. However, the profits of the floor are getting lower and lower. The brand that cannot be started is gradually being corrupted in non-stop promotion. In the end, the road will be narrower and narrower until there is no way to go. The promotion of price reduction is not the culprit for the entire floor industry to enter the era of meager profits, but it is certainly the last fuse to detonate the powder barrel.