Floor cross-industrial door terminal unites intended to monopolize the market

In the current fiercely competitive society, it is not easy to simply monopolize the market in a certain industry. In China’s case, the flooring industry can count hundreds of brands, and it is often intensive. A certain area. What is the most important thing for a company that wants to achieve a good long-term development? Only single product production can no longer meet the requirements of social competition, and it cannot guarantee that a company must achieve its ambitious goal of becoming bigger and stronger. How to have a broad perspective and see the direction of future business development?

Cross-industry marketing makes many entrepreneurs shine. For these four words, there is the following explanation: Cross-industry marketing is a cross-industry, cross-product, cross-regional combination marketing model, which brings about efficient innovation between industries, effective combination of products, there are regions Cooperation between the development. It is a kind of enterprise development thinking that integrates wisdom. It is different from traditional, monolithic enterprise development. Through extensive mobilization of all available social resources, cross-industry marketing provides for the growth of cooperation between enterprises on the basis of win-win results. With a good scientific plan.

In just a few years, one after another Chinese forestry brand has successively introduced a cross-market marketing strategy. With the appearance of the successful cooperation cases of nature Haier, Fudeli Zhangyu and others, the concept of cross-industry marketing has been under the support of the China Academy of Industry and Industry, with the support of the Forest Products Industry Association. Many social industry-wide attention and attention.

The field of vision determines the direction and consciousness determines the strategy. On the more mature land of production floor, enterprises begin to enter the wooden door market, and real money can be excavated between the same cards. This undoubtedly adds new explanations to the marketing strategy. Major manufacturers Consistent behavior may also explain this, cross-industry marketing is getting more and more attention, it will also be the direction of future social development.

Since ancient times, China has first said that it is better to be strong, and whoever thinks of who first seizes the occupied land will be able to win at the starting line earlier. At the beginning of the article, companies such as WorldFriends, Dreamworld, Nature, and Icons have achieved remarkable results in the flooring industry after years of operation. The advantages of resources, seizing the wooden door industry, strengthening industrial integration, and rapidly monopolizing the market are new strategies that make people brighten up.

With the development of the market, the terminal's joint staking and enclosure has become increasingly mature. The development momentum in recent years has been rapid. The industry has formed five core regions: the Greater Beijing and Tianjin, the Pan-Pearl River Delta, the Yangtze River Delta, the three northeastern provinces, and the northwestern Southwest. In 2007, the total value of the wood industry reached 40 billion, over ten thousand manufacturers, and large and small doors around Wuhan. There are hundreds of factories.

In China's market, an unavoidable fact is that the current size of wooden doors companies is too small and the degree of industrial concentration is not high. According to statistics, there are as many as 5,000 wooden door enterprises that can be regarded as industrialized production, and there are more than 3,000 enterprises that have a certain scale of mechanized production, which is approximately more than 5 million yuan.

At present, the production and sales methods of Chinese wooden doors have restricted the sound development of the entire industry. Many companies have experienced development for more than 10 years. However, there are few companies with total wooden door manufacturers producing more than 100 million yuan, and other categories of the building materials industry. The development of flooring, ceramic tile, and paint coating companies is seriously lagging behind. For example, fine decoration rooms generally have brand agreements for floors, tiles, paints, cabinets, and electrical appliances, but they rarely specify brands for wooden doors.

What is lacking, immature and scarce in the market is precisely the opportunity for companies to survive in the cracks! Li Ganlin, manager of Hubei Branch of Shengxiang Wooden Door, said that if the wooden doors are standardized and the door openings are standardized, the competition for residential industrialization of wooden doors will tend to be hot.

At present, major companies in the flooring industry have begun to enter the wooden door industry, and this model of terminal integration and market share is in full swing. On the one hand, companies use mature resources to break the bottleneck of the wooden door industry, so that the wooden doors can also be standardized and scaled to form stocks. The market competition will increase the pressure on funds, and the scale of the company will, on the other hand, look like The company that has occupied the commanding heights, such as Sheng Xiang He Ya, will have the opportunity to purchase, reorganize, and cooperate, and gradually integrate the market network, rush into the enclosure, and expand quickly.

In 2007, the total value of the wooden door industry reached 40 billion, and there were few companies with a total production of more than 100 million yuan. The data seems to fully demonstrate that the development of the wooden door industry is not mature and is still in a phase of exploration.

After 5 to 10 years of industrial upgrading, the wooden door industry will see several or dozens of big brand enterprises. At least 50% of the country's wooden door companies will face the fate of being merged and eliminated. Even if they can survive, the market space is also Very small. Li Qianlin said.

Creating a model to strengthen the immaturity of the brand industry is also a door company can not go beyond the regional limitations, erect one of the reasons for the national brand. According to incomplete statistics, there are about 1,000 wooden door companies in Beijing, but actually there are less than 200 qualified companies. Many unqualified small company small businesses compete for this piece of cake, making the development of formal enterprises go harder. On the other hand, the intellectual property rights of wooden doors are relatively weak, which gives some space for the development of small companies. The level of homogeneity of wooden doors in the entire industry is quite high. Because the entire industry has a low threshold, more than a dozen people can carry out production. This kind of uniformization of wooden doors gives many small companies an opportunity to imitate, and it can also be said to be a living. A group of people.

To do business, not only to be a businessman, but also to be a business operator. Doing business and running a business are two different things. Japan's richest man, Yanai, is saying in his book "One wins and nine defeats": What is the difference between managers and businessmen? Business ** is more like the commercial behavior of buying and selling goods. In this sense, the presidents of most SMEs are still not managers. Operators must have clear goals, be able to formulate a strict business plan, lead the company to grow rapidly, and maximize the benefits of the company.

The wooden doorway has been found, and bottlenecks are urgently needed to break through into the army. How to become bigger and stronger, upgrade and speed up, and accelerate success; build models, strengthen the brand according to the ideas given by Yanai.