The arrival of off-season is less crowded
The weather has been hot recently, but furniture vendors' lament on the recent furniture market is "cold." The furniture market has entered a seasonally low season. The reporter recently visited a number of furniture stores and found that there are not many passengers in the furniture stores. Although the situation improved slightly over the weekend, the flow of people is still not optimistic. Some insiders predict that the off-season of the furniture market will continue until the end of August.
The sales personnel of many furniture stores in the city ​​generally admitted that their sales have dropped significantly since the May Day and the Dragon Boat Festival. Industry insiders said that every year from the end of June to August is the off-season of furniture sales, which is caused by the long-term consumer habits formed by people. Some citizens who intend to buy furniture generally do not easily sell in the middle of the year, but are accustomed to saving the money used to buy furniture, and then take it out at the end of the year to happily dash out. Therefore, the seasonal off-season of the furniture market generally occurs in summer.
Many merchants fight the price war
When the reporter visited many home furnishing stores, he learned that in the current off-season of traditional home furnishing sales, various businesses have adopted a series of activities such as discount promotion, expansion of scale and group purchase.
"Exquisite faucets, high-end showers, sink packages, as low as 20%, 30%, 50%, you can choose!" Many building materials home merchants have launched promotional promotions. In addition to ceramic sanitary ware, marketing of many furniture brands is also in full swing. Most home furnishing companies have participated in activities such as group purchase and collection; some companies have also launched activities such as anniversary celebrations.
The reporter talked to the owner at a home store and asked about the recent business situation. The owner complained to the reporter that "business has been extremely weak since the summer." He told reporters that he would first observe the competitors' trends. Some products do price reductions. "
Brighten your eyes when buying
The industry believes that the deserted furniture market has brought some pressure to the merchants. If consumers take advantage of July and August buyers will have many benefits. First of all, the price can benefit from it: the seller pays less attention to profit in order to pay for labor costs or store rental costs, and the price is more affordable, and the manufacturer will also make a big profit in the summer off season, so the seller can have more The large space allows benefits to consumers.
As for the merchant's clearance activities, industry insiders suggest that you should keep your eyes open when buying, first of all to distinguish whether the price is real, and the best price is more than two; secondly, to see the samples or goods of the merchant's clearance, after a period of time After the display and placement, the home has no damage or defects.
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