At the end of the year, many building materials merchants have started various promotions. In the face of heart-pounding promotions, how can we rational consumers not be fooled? What are the consumer traps hidden in various promotions? This issue of Xiao Bian tells everyone in detail about the pitfalls that are likely to exist in the business promotion activities. Let's understand it together.
Trap one: price increase after price increase
In order to demonstrate the strength of discounts and attract consumers, we have found that many network wallpaper vendors have lowered their prices after first raising prices. Businesses will choose to raise the price of in-store products a few days before the shopping festival, and then participate in the promotion. At this time, the discounted products are not much different from the usual prices. While the purchase of wallpaper is busy with decoration, there is not much time to discover the "time difference" of these prices.
Trap 2: "Specials" play tricks
Everyone buys wallpaper for decoration, but many people buy wallpapers and wait for many days without shipping. The explanation given by the merchant is out of stock, "sold out" or "stocked". This is actually one of the tricks that merchants are used to, using special products to drive sales of other goods. Businesses often attract consumers with special products to shop, and consumers often buy some of the store’s other items at the same time in order not to waste postage. After the consumer pays, unscrupulous merchants will use special goods such as “out of stockâ€, “sold out†or “stocking shortage†and other excuse to refuse delivery, return the money to consumers, and buy a bunch of useless consumers. Do not want to spend the postage to return the goods, at this time can only be slaughtered.
Trap 3: Clearance mark, the actual online price is more expensive than offline
According to some industry sources, the prices of online and offline brands of major wallpaper brands are basically the same, but consumers have to keep their eyes open when encountering alternate promotions, especially clothing and footwear. Clothing and footwear products, new products generally do not hit 50% off, but if the old models will be a discount of 50% or even lower, this is a business to clear the inventory and reduce inventory pressure. In order to repatriate funds, discount sales promotion will be even greater at this time.
Trap four: shoddy, cottages get together
When shopping for Double 11th, ultra-low-price wallpaper abounds. How can there be such a low price? This is another bad business trick, shoddy, and use cottage products instead of genuine. Wallpaper products, unscrupulous merchants often attract consumers at low prices, and then sell to the consumer defective or substandard products. After the consumer receives the goods, even if he finds that it is a fake fake cottage, but due to the low price of the product itself, the high return shipping costs, the complaint has no way, and so on.
How to avoid all kinds of traps?
One: Choose a high reputation electricity supplier
Before shopping, consumers are advised to carefully compare the major wallpaper e-commerce providers and try their best to select high reputation merchants. In addition, before purchasing goods, see the details and evaluation of each product. Read the trading rules and ask about various after-sales services. After all, wallpaper is about spending time with your family.
II: Rational consumption, avoid impulse shopping.
Faced with various promotions and engaging discount information, consumers should maintain their sensibility. Before you buy, buy, buy, buy, buy, buy, buy what you want, what kind of wallpaper you want, what kind of performance and design, and the price is so cheap and of good quality? Don't try to be cheap, buy something you don’t want and regret.
Three: Choose big brands, pay attention to raw materials
Consumers choose the largest brands possible when shopping online. Compared with niche brands, big brands are more secure in quality and second, after-sales service is also more perfect. Be sure to choose the wallpaper of the big brand, and do not harm your family's health by coveting the small profits in front of you. In addition, we must also pay attention to how raw materials are. Buy wallpaper online, but also pay attention to the source of raw materials. Unscrupulous merchants use poor quality raw materials in order to lower prices. For example, many big-name merchants will use raw materials for non-woven fabrics from Oslo, Osron from Finland, environmental protection, high quality assurance. Consumers can type raw material brands directly when searching for keywords. The protection of raw materials is the first step in online shopping for wallpaper security.
In short, online shopping has risks, choose to be cautious. Even if it is a double 12, it will have to look wide open to see and buy!
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