Winning or losing does not matter.
Chain, expansion, these two "popular words" that have made many home distribution ambitions ambitious
After the enterprise has rapidly pushed the entire home furnishing market to an unstoppable disorder and blind movement, it is also destined to let the enterprise be
My own "irrational" experience a cycle from myth to nightmare.
Wuhan Ouyada Home Furnishing Group's tragic "flying wings" in Hangzhou is not the first nor the last.
When Hangzhou Binjiang Ouyada Furniture Co., Ltd. (hereinafter referred to as "Ouyada Hangzhou Binjiang Store") and Zhejiang Zhongzhong
Nanjian Construction Group Co., Ltd. (hereinafter referred to as "Zhejiang Zhongnan Group") hurriedly evacuated 2 years ago
Hangzhou Juran's Home Investment Holdings Group Co., Ltd. (hereinafter referred to as "Beijing Juran's Home") has remained
Swallowing silently with Hangzhou Tianxinglong Building Materials Decoration Exhibition Management Co., Ltd. (hereinafter referred to as "Hangzhou Tianxinglong")
The litigation of "marriage flashed away" is bitter.
The same unforeseen, the same rapid decline, the home distribution industry experienced in Hangzhou
"Morality" reflects the confusion and pain of the current stage of the entire Chinese home furnishing industry.
Ouyada Riverside Store has stopped cash register this week
Zhongnan transforms self-operated shopping mall into shopping mall
On July 16, Ouyada Hangzhou Binjiang Store officially notified merchants and made an announcement: "Ouyada Hangzhou Binjiang Store
The Furniture Pavilion will be closed on July 31, 2013 and will no longer operate outside. â€Xia, General Manager of Wuhan Ouyada Group Marketing Center
Tian said that due to the large number of merchants that need to be negotiated, the closing time of the building materials museum may be extended to 8 according to the communication situation.
On the 15th. "But this week, Ouyada Hangzhou Binjiang Store has stopped cash registering."
According to the notice, Ouyada Hangzhou Binjiang Store and the owner of the mall, Zhejiang Zhongnan Group, terminated the lease contract and
An understanding was reached on the withdrawal of merchants from the mall. According to the arrangement, Zhongnan Group will do its utmost to protect the merchants before all merchants withdraw
The normal property equipment facilities and services in the market will actively provide assistance and support for the orderly exit of the merchants in Binjiang Store.
Clear inventory as soon as possible to reduce losses.
The reporter immediately contacted Wu Jianrong, chairman of Zhejiang Zhongnan Group. Wu Jianrong said that from the overall situation of maintaining stability
Issued, Zhongnan Group has indeed reached a preliminary settlement with Wuhan Ouyada Group and made a "concession": reduction of Ouyada
The late payment of penalties and interest incurred by Hangzhou Binjiang Store ’s breach of contract has given Ou Yada and its dealers a generous aftermath
Field time.
According to Wu Jianrong, the "Ouyada Hangzhou Binjiang Store", which will be taken back by the liquidation, will be fully owned by the group.
Business and transformation of business format, the introduction of more popular items such as cinemas, supermarkets, clothing, cosmetics, catering, leisure and entertainment
The current products are in harmony with the established Zhongnan Shopping Center and the five-star hotel under the Group ’s plan to open next year
To form a "Central South City" shopping mall with a total scale of 250,000 square meters.
This means that the Zhongnan Group, which many merchants have been hoping to take over, has taken over the desire to maintain operations.
This failed. Many merchants still have to find a suitable shop and run around this summer.
"The Group will give priority to the withdrawal merchants who intend to enter the Eurasian Qiutao and Tianyi stores.
And it is appropriately rent-free to reduce the loss of its withdrawal. "At present, the management of Ouyada Hangzhou Binjiang Store has established building materials,
Two groups of furniture, from 16th to 21st, talk to the merchants of different business categories in batches to discuss the withdrawal of the store, and return it at the same time
Merchant performance bond, warranty, decoration deposit.
The delivery, return and exchange of home products sold by Ouyada Hangzhou Binjiang Store, which is of most concern to consumers
After the service follow-up question, Xia Xia responded to the media for the first time on behalf of the Group: At present, Ouyada will sign a contract with each withdrawal merchant
A "post-sales commitment", and in the annex clearly requires merchants to use effective methods to ensure the guarantee of the goods sold in the early stage
Quality, quantity, delivery on time, and continuation of after-sales service.
Actually home Hangzhou store vacant for 2 years
The lonely "market ruins" in the gold business district
The 15-year lease will be withdrawn in 2 years. If it is said that Ouyada Hangzhou Binjiang Branch left suddenly.
An 18-year lease, withdrawn in 1 year, Shenju Home Hangzhou (full name "Juran Home Fengqi Road Store") Shen
Floating has surprised the industry.
Standing at the intersection of Xintang Road and Fengqi East Road in Cheshuilong, Wufu Tianxinglong Building Shopping Mall (formerly Beijing Residence
Ran House (Hangzhou Branch rented a venue) has a faint and dilapidated facade due to many holes left after demolition. "Actually
The "Zhijia Fengqi Road Store" has been removed, but the "big house"
Window advertising and the façade of the company ’s characteristic blue-aluminum-plastic panel make the building with a total area of ​​40,000 square meters still have
With a heavy "actual trace".
According to the official statement of the person in charge of the Hangzhou store during the "Retreat" of July 2011, "Juranzhihang"
Zhou Fengqi Road store is only temporarily closed-door adjustment, the market management and after-sales team will not leave. Actual home Ken
Must continue to explore the market in Hangzhou. However, according to the Group ’s strategic adjustments, Hangzhou Fengqi Road must definitely change its economy
The business category, no longer continue to be a furniture mall. "
Two years later, will the actual home come back? Why are commercial properties in such prime locations always
Was abandoned? What's the secret?
The reporter found Xu Shuimu, the chairman of the property leaser Hangzhou Tianxinglong.
"Temporary closure is just an utterance to the house. In fact, in August 2011, Beijing actually
The family has already unilaterally terminated the contract in writing. Said Xu Shuimu.
According to the earliest lease contract provided by Tianxinglong, from January 1, 2010, Hangzhou Tianxinglong will be leased
The commercial buildings in Lease Building total 41003.7 square meters, with a lease period of 18 years and a rent-free period of 6 months. However, opening one
Years later, in July 2011, Beijing Juran Home and Hangzhou Tianxinglong had already terminated the contract in advance.
Since then, from the Jianggan District People's Court, to the Hangzhou Intermediate People's Court, and now appealed to Zhejiang Province
The High Court, a protracted litigation that is still inextricably intertwined, allowed the “diamondsâ€
"Grade" commercial property has become one of the most dazzling "market ruins" in Qiutao's home business district.
It is understood that the parties to the litigation have questions about liquidated damages, damages and attribution arising from early termination
Problem, has not been able to reach a settlement. And this "dual book hall" that still can't see the end point, let this building originally set
Commercial properties with high-end home building materials and luxurious hardware facilities have been forced to shut down.
"Looking back now, maybe Tianxinglong should have a bite at the time, insisting on differentiated high-end building materials
Camp malls, maybe the results will be very different now. "Speaking of which, the general manager of the Starry Dragon Decoration Expo Center
Hu Shiwei, the current head of Tianxinglong Creative Design Plaza, regretted the tone. "For success please please
At that time, Tianxinglong lost more than 10 million to the original building materials merchants. "
The long-believed Fengjialu store, which is actually home, already has East China Furniture and Ouyada Qiutao stores in the business district.
Homogeneous competitors, under the circumstance of the surplus of the entire Hangzhou furniture market, continue to position and operate mid-to-high-end furniture.
In his view, it is an "empirical" high-risk decision, and there is a high probability of failure.
The chain model has been "dead" in Hangzhou
The size and number of single fights are blowing big bubbles
"It can be said that the home furnishing chain has not formed a truly successful model in Hangzhou." One was unwilling to disclose his surname
A well-known industry veteran said that the unconventional development speed only induced the entrepreneur's dangerous expansion ambitions. and
The Chinese-style rodeo movement promoted this ambition from the other side, further blowing up the seemingly gorgeous store bubble
foam. "Actually, the chain of the home store chain is very fragile."
Leverage local economic development policies for low-cost enclosures and introduce a well-known home furnishing chain brand to cooperate in investment promotion.
When using the name of the home store, promised a generous return, cutting the retail store return funds in advance, became a lot of small and medium businesses
Real estate developers like this kind of real estate game. At the same time, it has become a rapid expansion of the number of stores in many home distribution companies
Volume, sprint scale "backward pusher".
Statistics from the China Furniture Association show that in terms of actual purchasing power, a store area of ​​20 million square meters
It is sufficient for the current Chinese home furnishing market, and the total area of ​​domestic home furnishing stores has exceeded 40 million square meters.
50% of the store area is surplus.
Not long ago, the "home store" was even predicted by the media and the economic community as a likely bankruptcy wave.
One of the 7 major industries in China.
"Today's chain home furnishing enterprises, the main" connected "is the scale, the fight is the number of stores, want to simply
Through rapid expansion and overwhelming opponents by mass, this model now appears to be weak and difficult to sustain. "
"At this point, the first- and second-tier cities in the country where the expansion of chain home furnishing enterprises is the most serious have begun to gradually expose questions.
Questions, including Hangzhou and Ningbo in Zhejiang. "Jiang Hongyuan, president of the Zhejiang Furniture Association, said.
The chain model that was once admired, or will be the next one to be shuffled in the industry
Minor.
Jiang Hongyuan said that since the impact of the financial crisis, the export of the home furnishing industry has fallen sharply in the past two years, which is quite
Many foreign-invested enterprises have begun to turn to domestic sales, and the continuous increase in domestic sales has made competition in the domestic household market more intense.
strong. Under the circumstance of a bad economic environment, many home furnishing enterprises are facing a decline in single-store sales and constant increase in rents
Problems such as high cost and continuous increase in operating costs of enterprises. This also makes the current home market traditionally rely on channels to bundle brands
Business, a strong way of attracting business and opening stores is encountering resentment and resistance from more manufacturers and distributors. "This contradiction,
It will be more intense in the future. "
"How to make production enterprises, distributors and consumers become the community of interests of home stores, and
Treating each other with sincerity and sustainable development is a proposition that needs to be solved urgently for home furnishing chain enterprises. "Jiang Hongyuan said.
In fact, the home furnishing chain model has been "frustrated" since it entered Hangzhou. Whether from the earliest deep
Meiting Home, which is a high-end furniture company under Shenzhen Hundred Years Home Furnishing, was also from 2008 to 2011.
Dragon, Ou Yada Home Furnishing, Actual Home, Yuexing Home Furnishing and other national home circulation predators, or local
The strong new era home life plaza, etc., have their bitterness on the road of chain operation.
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Main Technical Parameter
| Item | GF20 | GF20CNC | GF25CNC |
|
Voltage |
3-380V-50HZ or others |
3-380V-50HZ or others |
3-380V-50HZ or others |
|
Motor Model |
Y90L-4 |
Y90L-4 |
Y100L2-4 |
|
Motor Power |
2.2KW | 2.2KW | 3.0KW |
|
Motor Speed |
1440r/min | 1440r/min | 1440r/min |
|
Bending Common Carbon Steel |
Φ4 – Φ20 |
Φ4 – Φ20 |
Φ4 – Φ25 |
|
Bending Deformed Bar |
Φ5 – Φ16 |
Φ5 – Φ16 |
Φ5 – Φ20 |
|
Weight(kg) |
92±5 |
92±5 |
92±5 |
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800×520×820 |
800×520×820 |
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