On March 23-25, 2012, the home improvement and building materials industry annual spring event-the 8th Beijing Home Expo in the spring of 2012 will land in Beijing National Agricultural Exhibition Center. As a well-known domestic lighting enterprise, Op Lighting first introduced 27 series of new products at the Beijing Home Expo, explaining the five major trends of home lighting: energy-saving and low-carbon, intelligent, artistic, humanized, and home integration, which will serve consumer Provide green, harmonious, low-carbon "home lighting solutions" and "electrical and electrical solutions " .
Photo caption: Mr. Zhang Hainan, Electrical and Electrical Manager, Op Lighting North China Marketing Center
New concept "lighting up life", opening the green first year
Driven by the wave of global green economy, consumers are increasingly focusing on green, environmentally friendly, high-quality life of fashion art. Op launched a brand new concept this year-"Lighting Life". Op lighting electrical appliances marketing center in North China Zhang Hainan manager told reporters: "Op has a professional technical team of industry-leading product lines and technology research and development centers and specialized laboratories, as well as more than 200 top industry experts, senior engineers and other talents constitute the product. R & D design every detail and are trying to do for people to create high-quality light environment, bring people comfortable, intelligent electrical appliances function to enjoy, and through the green, low-carbon energy-efficient home lighting products, life science and technology allow people to enjoy music , Interpreting the attitude of loving family, nature and life. "
Downturn in the market
This year's overall downturn in the home lighting market, instead of slowing down the pace of progress, Op has always maintained an optimistic attitude, increased investment in product production capital and new product development, and focused on product quality. With continuous improvement and the continuous promotion of environmentally friendly and low-carbon lifestyles, at the same time, multi-channel, multi-product line and multi-brand balanced development. Regarding the current market environment, President Zhang said: "This downturn is temporary, in other words, it is also a normal reaction under market regulation. We prefer to regard it as a" shuffle "opportunity for the building materials industry, Some companies with unreasonable profits and unreasonable profits will be squeezed out, and the more they stick to the brand and quality, the more they are oriented to consumer demand, and the more they can laugh to the end. "
Op: Low-carbon energy saving in action, 27 series of new products released
For the upcoming 8th Beijing Home Expo in the spring of 2012, Op has made careful preparations and plans, and will launch 27 series of new products such as electricians, bathroom heaters, sockets, ventilators and integrated ceilings, such as different decoration New series of electrical switches with perfectly matched styles; new products such as bathroom heaters, inserts, ventilators, integrated ceilings, etc. that are more advantageous in terms of energy saving and aesthetics, as well as a variety of new bathroom heater products with low color temperature and low power, and Brighter, more energy-efficient integrated ceiling kitchen and bathroom lights and other products will be stunningly unveiled. Mr. Zhang also revealed that various buying and giving activities, sweepstakes and discounts at the exhibition will give back to consumers. "This is the first time that our OPP lighting electrical and electronic products will be presented to our consumers in Beijing at the exhibition, so the discount will definitely surprise everyone!"
For the 8th Beijing Home Expo in the spring of 2012, Mr. Zhang said: "Although we are participating for the first time, we have also paid much attention to the Beijing Home Expo before. The advantages of electrical and electrical products, and to communicate to consumers that OP products are safer and more comfortable. We are looking forward to the great discounts brought to everyone to make the on-site orders hot, but also bring us more Potential partners, and further strengthen the promotion and promotion of the OP brand. Finally, I wish the 8th Beijing Home Expo in spring 2012 a complete success. "
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