Labor Insurance Industry Development Trends and Countermeasures (Excerpt)

Labor Insurance Industry Development Trends and Countermeasures (Excerpt)

Linyi Hengan Labor Protection Products Co., Ltd. General Manager Meng Sen

Profile: Meng Sen

Master of Business Administration, Senior National Marketer

Visiting Professor, Graduate School of Chinese Academy of Social Sciences

Linyi City Professional Managers Association

Major works:

The best-selling book, Breathe with the Company, Create a Manager

I. Impact of environmental protection policies on industry and labor protection industry

1, intensive introduction of environmental protection policies

Environmental protection policies have been intensively introduced to demonstrate the determination of national environmental governance.

Since the beginning of the year, the state has continuously strengthened its focus on environmental protection issues, and related policies have been issued one after another. Ministries such as the Ministry of Environmental Protection, the National Development and Reform Commission, and the Ministry of Industry and Information Technology have all issued relevant documents.

The Central Government has conducted three consecutive inspections by the Environmental Protection Agency. Some areas and some industries with greater environmental protection pressure will be given special attention.

 In response to the urban air pollution problems surrounding Beijing, Tianjin and Hebei, the Ministry of Environmental Protection has repeatedly put forward guidance programs, and specifically proposed to govern the "Beijing, Tianjin, and Hebei air pollution transmission channel cities," and will include Beijing, Tianjin, 8 cities in Hebei Province and 4 cities in Shanxi Province. 7 cities in Shandong Province and 7 cities in Henan Province are listed as key limited cities, referred to as “2+26” cities.

2. Effect of environmental protection policies on economic structure

From the structural point of view, environmental protection policies favor large enterprises. From the structural point of view, due to the high cost of environmental protection equipment renewal and other reasons, since the implementation of the environmental protection policy, the prosperity of large-scale enterprises continued to be higher than that of small enterprises, and the performance of SOEs was also significantly better than that of private enterprises.

3, the impact of environmental protection policies on industrial products

Environmental restrictions on production have a certain impact on the prices of some industrial products, which in turn affect profits. The increase in the price of production materials was obvious, from the low of -7.7% to 10.4% at the beginning of the year, a cumulative increase of 18.1 percentage points year-on-year. The increase in the price of production materials (especially upstream production materials) has made the profit recovery performance of upstream processing and raw material manufacturing industries significantly better than that of the middle and lower reaches of the manufacturing industry.

4. Impact of environmental protection policies on specific products

Min Steel, electrolytic aluminum, coke, etc. are affected or larger. From the perspective of the national output of the affected provinces, industrial products such as steel (43.7%), electrolytic aluminum (38.7%), coke (35.7%), coal (33.4%), and glass (28.2%) are affected or larger. .

Second, the impact of artificial intelligence and industrial automation on the labor protection industry

1, artificial intelligence and automation equipment appear to reduce the number of labor insurance use

 As labor costs are getting higher and higher, recruitment is getting more and more difficult. Many companies will gradually transform their equipment and use industrial automation equipment, which will inevitably reduce the use of labor insurance products.

Luke Lubricants sells 1 billion, with only 20 workers.

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Third, the labor industry's recent development trend

1. Demand growth slows down

Due to the impact of environmental protection factors, the growth rate of industrial enterprises has slowed down, and sales revenue and profits have gradually increased. The demand for labor insurance has generally declined.

生产 The production of large-scale industrial enterprises will increase, the demand for labor insurance will increase, and the sales of terminal dealers will increase.

The production of small-scale industrial enterprises has been significantly reduced, real estate demand for labor protection will decline, and sales of retail and wholesale dealers will decline.

 2. Terminal users' payment will gradually improve

The profits of industrial enterprises increased by 21.1% year-on-year, and the payment to terminal distributors will improve.

 3. There will be a large gap between domestic demand and payment

The overall situation is good, but it will be unbalanced. For example, some regions have closed down many large-scale enterprises due to environmental issues.

 4. Foreign trade orders will continue to grow, slowing down

The total value of  increased from 8% in April, 8.7% in May to 11.3% in June, and continued to grow. The sales of labor insurance increased accordingly.

IV. Long-term development trend of labor insurance industry

 对 对 对 1, the higher the quality of the product requirements.

 If the business benefits are good, you will buy some good quality products

 2. Those who do not use labor insurance will gradually use it

Workers’ awareness of self-protection increased. In particular, employees in the post-90s did not have sufficient labor insurance and employees refused to work.

 3. Sales game with gradually increasing sales amount and decreasing quantity

Prior to 2025, the factor of quality increase in price and the increase in the number of users contributed to the decline in sales caused by the increase in sales revenue that was greater than the reduction in intelligent and automated equipment.

 After the year of 2025, the factors of quality increase and the increase in the number of users contributed to the decrease in sales revenue, which was caused by the decrease in sales revenue and the decrease in the number of intelligent and automatic equipment reduction factors.

V. The development trend of labor insurance industry products

1. Increasing demand for customized products in the industry

It is difficult to solve a problem in all industries with one product. Such as high-temperature gloves, alpine gloves,

 2. Increasing demand for multifunctional products

Awkward and comfortable products

Anti-static, wear-resistant

 3, the end user's requirements for product quality will be higher

 Comfortable, beautiful, versatile, durable, problem solving

 4. Demand has gradually shifted to domestic products.

 The demand for domestic product quality will be higher and higher, and demand will gradually shift to domestic products.

Sixth, labor insurance industry marketing development trend

1. End-users have higher and higher requirements for brands

 2. More and more end-users bidding

越来越 There are more and more orders for online bidding.

The demand for technical parameters is getting higher and higher.

3. Service requirements are getting higher and higher

 End user requirements are getting higher and higher. Timely delivery, timely replacement, timely response, timely invoices, good packaging, long billing period.

 Dealers are demanding more and more manufacturers or agents. The quotation is timely, delivery is timely, and no error occurs.

 4. The demand for product knowledge training is getting higher and higher.

VII. Impact of e-commerce on labor insurance industry

 Impact on dealers

 1. E-commerce will inevitably affect the price.

 2. Most of e-commerce customers are purchasing personnel of small and medium enterprises.

 3, the most influential dealer:

The first one is the retail sale or the second wholesale in the wholesale market.

The second is to open retail stores.

 Influence on the manufacturer

1, the price is more and more transparent.

 2. The speed of transmission is getting faster and faster.

 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 、 Need to learn content marketing.

 4. Protecting the interests of dealers is a must.

VIII. The industry is in a period of shuffling

1, production enterprise

生产 Production companies with poor product quality, small scale, high production costs, lack of innovation and R&D capabilities, and no new product promotion capabilities will gradually collapse.

Products of each category will have 1-3 super-sized companies, 5-10 billion (industry size is different).

2, distribution companies

Services that are not professional, often error-prone, poorly managed, and not well-coordinated will gradually be eliminated.

Some trading companies will gradually become larger. Large trading companies gradually emerged.

3-10 billion interprovincial distributors

1-3 billion provincial distributors

 50 million to 110 million terminal distributors

Third, the manufacturer responds to strategy

1, the level of the product should be gradually improved

求 The demand for product line planning capabilities, new product development, and new product promotion is increasing.

We must establish three teams: marketing team, R & D team, and production team.

 2. Brand building will be the most important task

The future must be a brand battle. With weak brand awareness, companies that do not invest in brand building will be eliminated.

 3. The establishment of a marketing system has become an urgent task. include:

Market positioning strategy

Market development strategy

Channel Management Strategy

Market promotion strategy

Customer Service Strategy

 4. Channel control is increasingly important.

 Regional protection and price stability will be something that manufacturers must solve, and will not necessarily be eliminated.

 5. The development of e-commerce should also protect the interests of channel providers.

(This article is sorted out by Meng Zong at the 2017 Asia Pacific Labor Supplies New Materials Innovation Application Technology Conference Speech)