Hardware industry activity marketing popular "buy" wind

Online, group buying site became popular, group purchase products involved in all aspects; offline, all kinds of group buying activities prevailed, group purchase a few fashion families required homework...... In 2010, group purchase became the hottest keywords.

In the keywords affecting the Chinese hardware industry in 2010, “buy buy” also has a lot of weight. First of all, at the 18th China International Hardware Expo to be held in Guangzhou on September 10-12, the abrasives companies will exhibit for the first time. The organizing committee has also specially set up an abrasive grinding area. In the 19th China International Hardware Fair to be held in Shanghai in March 2011, Taiwanese companies will also make their debut.

Secondly, in the area of ​​event marketing, hardware entrepreneurs in the area as a unit also greatly “group buy” cards, represented by regional leading enterprises, and assemble regional competitive enterprises and products, and “promote local famous products in the form of local famous product exhibitions. Style."

According to the organizing committee of the China Hardware Brand Fashion Festival 2010, it is known that the Qingdao Xiangxiang Tools and the Qingdao International Building Materials Hardware Market have a well-known hardware such as Bunker Tools, Oak Tool and Ingram Micro Tools with strong channel resources in Qingdao. Entrepreneurs have reached an agreement with the 2010 China Hardware Brand Fashion Festival Organizing Committee to open a “Qingdao Hardware Famous Products Exhibition” and use branded marketing activities in the name of Qingdao Famous Hardware Products.

The Yuyao hardware brand team with its powerful tools Shen Zhixiang, Jinma Tools Zhu Jintian, and Pan Yi Tools Pan Demiao, etc., is very optimistic about the brand promotion value of the fashion event, and is actively organizing related brands, leveraging the form of Yuyao’s famous hardware exhibition. Fashion Festival platform, "Launched Yuyao hardware products to showcase the brand style of Yuyao Hardware."