Shenzhen Family Association Center Editor / Huang Mei Shenzhen Furniture Research and Development Institute Media Center
Nie Jianping, specializing in villa project development planning and design work, is the master of the villa design in China, and the founder of Shuju Life Network and the top ten interior designers in Shenzhen.
July 26, 2015, Nie Jianping teacher in the 5th Shenzhen International home accessories exhibition area of Hall 1 Forum brings wonderful "design thinking in business" speech for everyone, for many years the villa home design and interior design experience, Designers and audiences who came to visit interpreted commercial design thinking.
What is the business thinking of design? “ Use the least amount of money to create the greatest commercial value. †Nie Jianping first summarized it in one sentence, and then introduced the relationship between design and business, design and life in detail with the “ New Concept House Experiment †project.
First, the relationship between design and the surrounding environment must be a harmonious relationship of " Heaven and Man " . The design that follows the natural environment and natural laws is the embodiment of architecture and space. Second, the practicality and style of space is the guest. For the sake of this, although the designer is the creator of the design, the good design must communicate effectively with the customer, discover and realize the customer's needs, thus reflecting the value of the design; third, the cost is reasonable, the good material is not Equal to good design, design also needs to consider the rationality and value of the cost; Fourth, material selection and detail design should consider maintenance costs, especially villa and hotel design, space utilization rate is high, maintenance costs are also designers The elements that should be considered at the beginning of design; Fifth, the balance between commercial value maximization and aesthetics, design and art are dialectical and unified, the purpose of design is to solve functional needs, and the value of design is derived from artistry, designer A certain balance needs to be struck between the two.
With the vigorous development of China's design industry, more consumers seeking aesthetic space design, and more and more designers committed more beautiful design, on the other hand, as the industry has a natural design of commercial properties, "Design Business thinking ", in fact, for the final stage of the design industry to explore development.
Design drives drive value and art creates beauty. The wonderful forum activities of this year's Shenzhen Home Furnishings Exhibition will continue. Designers and soft design enthusiasts are welcome to visit and share the beauty of design and enjoy the beauty of life.
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