"Product upgrades, special samples for the audience", "furniture revolution cash-out" recently, the reporter saw a furniture store's clearance leaflet at Huibo Meiju. A leather bed with an original price of 2980 yuan, the clearance price is only 1780 yuan; the original price of the solid wood dining table and chairs is 1680 yuan, and the clearance price is 999 yuan.
In addition, in some furniture stores , products of different brands will almost always have one or two pieces of sample furniture for sale, covering soft sofas, panel furniture, solid wood furniture, wardrobes, double beds, dining tables and other categories.
The reporter found that the daily discount of some brand merchants' products is about 30% off, while the sample furniture is often less than 50% off. Some merchants are eager to sell samples, and can also bargain. A shopping guide recommended a cedar wood cabinet to the reporter. The original price was 7680 yuan and the sample was 3380 yuan. When the reporter asked if the price could be lower, the shopping guide indicated the price Can be reduced to 2900 yuan.
Why are there often samples for sale, most of the specialty store merchants said that they are mainly to "make land" for new products. A shopping guide of a brand said that some products in the store are still the last year's style, which needs to be updated. The manufacturer has recently released a new product, so the store cleans up a variety of samples. The shopping guide said that they expect to clear the samples in July. In August, new products can be unveiled one after another, let the store upgrade before the peak season.
Some people in the industry told reporters that after the sample furniture is displayed in the store for a period of time, there will be cost consumption. Long-term shelving will result in a backlog of goods. In order to reduce costs and accelerate capital turnover, merchants will clean up samples by reducing prices.
Consumers: Samples are available immediately at reasonable prices
Are these samples favored by consumers? Ms. Kang, eager to move into a new house, bought a sample bed at a furniture store. Although the price was not much different from the new one, she readily accepted it. "Because this bed has been placed in the exhibition hall for some time, the taste has almost dispersed, we are eager to use it, use samples or more environmentally friendly than new products."
And Miss Zhong, a sales of branded furniture in a store in Xincheng, said that many customers still buy furniture like "new" or "old", but for some consumers who lack the ability to consume but have brand awareness In other words, the samples are in line with their psychology of "leaking up". Miss Zhong said that at the customer's request, if the specialty store had special offers or samples were sold at low prices, they would contact the customer to purchase. Other merchants also said that the samples were quite popular because of their high quality and low price.
Low price is not the only factor in the popularity of samples, "fast delivery" and "environmental protection" are also factors that consumers value. "If the supply is tight, it will take about a month to order the new product before it arrives. After arriving at home, it will be left to dry for a while, and the sample can be delivered directly to the door; the sample has been placed in the mall for a period of time, and the odor is basically cleared. More environmentally friendly. "Ms. Kang explained the original intention of most consumers to purchase sample furniture.
There are also a small number of customers who do not care about the price, but only love furniture samples. It is understood that these customers have a "seeing is believing" consumer psychology, and choose samples in order to avoid "wrong goods".
Reminder : Be cautious about buying "defective" sample furniture
For the samples, consumers and businesses have their own thoughts and requirements. Industry insiders reminded that behind the low prices, consumers should also pay attention to environmental protection misunderstandings, beware of wrong products, avoid buying defective products, and pay attention to various issues such as after-sale protection.
Although the price of the sample furniture is relatively affordable, the reporter also found that many of the sample furniture are outdated, and some of the details are even stained. Some sales staff also admitted that the sample furniture does have flaws. Some furniture will be upgraded due to the style, so the old special price will be dealt with, and some furniture will be sampled because of the popular style and no characteristics.
It is understood that the general new furniture must be placed in the storefront for two to three months or even more than half a year to be counted as a sample. After a long period of placement, it will cause "hard injuries" on some furniture surfaces, such as the corners of the fabric sofa and the armrests. Dust and stains, and the surface of wooden furniture is inevitably scratched and worn after consumers have repeatedly touched it. Therefore, when buying sample furniture, you should pay attention to whether there are major defects in the furniture.
Many consumers think that sample furniture is more environmentally friendly, but it is not. Whether furniture is environmentally friendly depends mainly on the material and workmanship. The industry also believes that because the sample furniture is placed for a long time, the odor will be emitted faster. It may have a slightly lower toxic substance content than new products made with the same material and process, but the release period of formaldehyde and other organic volatiles is 3 to 15 years. If the material itself does contain formaldehyde, it will not be exhausted in the short term. Consumers should still choose brand products produced by regular manufacturers and have relevant test reports to be truly environmentally friendly.
In addition, it should be noted that some merchants clearly stated that the sample furniture will not be returned and guaranteed, and some merchants indicated that the samples and genuine products enjoy the same service. Industry insiders reminded that according to the "Consumer Rights Protection Law", sample furniture and new furniture belong to the "three guarantees" stipulated by the "Consumer Rights Protection Law". service. However, it should be noted that some samples of furniture may have scratches, abrasions and other defects after multiple touches. If the seller clearly informs the consumer of these defects before the transaction, the consumer still agrees to the purchase. There is no need to "three guarantees" for defective parts.
Therefore, consumers should pay special attention to check during the process of purchasing samples, do not only care about the price of many discounted furniture , especially pay attention to whether the sealing edges of the furniture panel, side and back panel are tight, and beware of buying defective products. You should also carefully ask whether the sample furniture you bought can enjoy free return, "three guarantees" and other services, and this clause should also be clarified in the purchase contract.
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