In 2010, when the Chinese hardware entered the era of brand management, the hardware industry faced a brand-centric industrial upgrading state, and the replacement of the international hardware famous brand city into the traditional hardware market, which had developed into a bottleneck, came into being. The hardware famous product city to build China's top 500 hardware brand base as the goal, based on Tianjin Xinnan Road Hardware City, a total investment of 600 million yuan, is intended to create a unique marketing platform for Chinese hardware brand enterprises, and create a new Chinese brand hardware business pattern.
First, the first-class hardware environment, brand exclusive exhibition space
International Hardware Famous Products City is a five-story building designed with an area of ​​about 20,000 square meters and a total area of ​​approximately 100,000 square meters. It is the largest hardware and electromechanical professional store in China with the largest area and highest grade.
The shopping mall environment adopts the hardware standard of the city shopping mall. All the shop space functions meet the needs of the flagship store. The single room area can be flexibly cut off from 100 square meters according to the needs of use. The floor height can reach 5-6 meters and can be used for double-layer design or The exhibition is built in the form of an imposing manner, with a full glass partition between the shop and the walkway. The sight is transparent and the image is eye-catching.
The central shopping mall is equipped with central air-conditioning, shopping escalators, sightseeing elevators and vertical freight elevators. The shopping lanes are spacious and the traffic is convenient. A double-decked parking lot is arranged underground, and goods are directly passed in and out of the ground to achieve effective separation of passenger and cargo.
The overall space of the shopping mall is bright and transparent, the design style is simple and elegant, and the wide open sky hall and sun roof can be designed so that merchants can negotiate transactions in a comfortable and open environment. The overall environment will fully set off the company's strength and brand image, and build an ideal business platform for high-end customers.
Second, humanized functional design, make business more handy
International Hardware Famous Products City is a perfect collection of various business needs, carefully designed to provide a variety of functional space and facilities.
The main stage of the Central Hall can provide enterprises with new product launches and various promotional activities to create a 365-day active gas field; five large and small meeting rooms and lecture halls to achieve a comprehensive informatization configuration to meet remote video conferences and provide 20-100 simultaneously. People need to discuss, discuss and negotiate in different scales to realize the exhibition, conference and trade.
Shopping malls will be equipped with seating, water bar, fast food, and tea cafés in multiple locations, which will add fun to merchants and provide easy and comfortable purchasing and business environment.
Within the mall, scientific commercial line design will be carried out, and details such as the shopping guide, purchase touch screen, wireless network, shopping guide logo system, etc. will be set up through rational business division, and procurement guidance will be completed easily.
Third, one-stop brand purchase, the first brand of China's hardware
International Hardware Famous Brands Co., Ltd. aims to create a one-stop purchase of hardware brands. The format covers all kinds of hardware tools, mechanical and electrical equipment, general parts and components, hardware accessories, electronic components, daily-use hardware, and various types of large CNC machine tool equipment order centers. It has become the first hardware brand exhibition base with the most complete categories, the most brands, and the highest grades.
After the overall operation, the international famous hardware city will create a number of first place in the country: the first museum of international tools, the first daily hardware museum in China, the first city of China's locks, the first large order equipment trading center in China, and the first in China. A brand of electromechanical equipment display base, China's first hardware accessories boutique museum......
The product categories displayed on each floor are:
1st floor: International Tool Hall: Hand Tools, Power Tools, Pneumatic Tools, Measuring Tools, and Electrodynamic Tool Accessories;
The second floor: daily hardware museum: knife, scissors, cooking utensils, locks, door control hardware, kitchen appliances, etc.;
3rd floor: electrical and electrical appliances hall: switch sockets, industrial electrical appliances, electronic components, instrumentation, wire and cable, security equipment, complete sets of equipment, bridges, etc.;
4th floor: electromechanical equipment hall: welding and cutting equipment, electromechanical equipment, general parts and components, all kinds of mechanical hardware accessories, bearings, pumps, valves, air compressors, speed reducers;
5th floor: International CNC Museum: CNC machine tools and large machinery equipment order center, training center, research and development center.
Beijing Starget Chemicals Co., Ltd. , http://www.bjrefrigerant.com