Three innovations promote the transformation and upgrading of ceramic industry in China

The outline of the 12th Five-Year Plan puts forward “adhering to scientific and technological progress and innovation as an important support for accelerating the transformation of economic development methods.” With the opening of the 12th Five-Year Plan, the state has made important adjustments to macroeconomic growth patterns. In the strategic transformation of China's ceramics enterprises relying on the development of the country, innovation has become the main driving force, prompting enterprises to achieve transformation and upgrading.

The innovation of the production model to innovate and optimize the industrial structure industry is fundamental. As China's economy has entered a period of rapid development, innovation has become the main theme of the times. The national "Twelfth Five-Year Plan" has made important arrangements for the optimization of industrial layout, emphasizing relying on national key projects to build a group of advanced manufacturing bases with international competitiveness. Taking the industrial chain as a link and the industrial park as the carrier, a group of modern industrial clusters with distinctive characteristics, outstanding brand image and complete service platform are developed.

In the early days, ceramic sanitary ware companies in China were mostly single production models. With the vigorous development of real estate and construction industry, people have higher requirements for the comfort, health, safety, energy saving and service life of the housing. The single production mode of the ceramic sanitary ware company can no longer meet people's needs for a complete home. , Diversified production model has become an important issue in the process of enterprise transformation and upgrading.

Technological innovation promotes product upgrades Ceramic companies have been called "high-energy, high-pollution, high-consumption" "three-high" companies. The national "Twelfth Five-Year Plan" further emphasizes the realization of rapid economic growth based on the protection of the environment and resources. In the process of building a resource-conserving and environment-friendly society, society has become increasingly demanding of enterprises in the environment. Ceramic companies can only gain more value by continuously upgrading their products through technological innovation.

In response, Huang Xinhong, former secretary-general of China National Ceramic Industry Association, said that although the current economic growth rate of the ceramics industry is very fast, there is an unreasonable economic growth structure, mainly because of the consumption of resources as the economic growth point. He said that “not only the ceramic industry, but also other industries. How to improve the efficiency of resource use, reduce environmental pollution, become a key point of economic growth, and can continue to maintain economic growth efficiency.”

Market innovation, opening up new channels for domestic sales, innovation will be market-oriented. "Without innovation, there is no market discourse power. Without innovative companies, there is no development," said a ceramic industry leader. In recent years, many ceramic brands mainly focusing on foreign trade have turned their focus on the domestic market in response to insecurity factors in the international market, exchange rate changes, export barriers, and anti-dumping. Insiders also pointed out that ceramics must be sold domestically, and the most important factor is market innovation and opening up new channels for domestic sales.

Last year, Ding Weidong, honorary president of the China Building Sanitary Ceramics Association, said at the second session of the China Yining and Central Asia International Import and Export Commodity Fair Ceramic Industry Symposium that the export of ceramic products actually sells raw materials, energy and labor. At the expense of China’s environmental protection, the result of exports was the consumption of precious resources, pollution, and a little bit of hard-earned money. It can be seen that low-cost exports are not a permanent solution for ceramic companies, and the transformation and upgrading of enterprises are the most urgent needs.

In the new historical period, Chinese ceramic enterprises are market-oriented, relying on independent innovation as the driving force, under the active guidance of national policies, transform the mode of production, give full play to the role of market mechanisms, and realize the healthy and sustainable development of the industry.

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