"Small workshops" occupy 50% of market brands need to be transformed

In an interview with the author, Hongyuan Wood Industry Manager said that the Chinese wooden door industry is currently in a period of rapid development. According to statistics, the total output value of the industry in 2004 is still less than 20 billion yuan. Afterwards, it grows at a rapid rate of 25% to 40% each year. That is, in 2009, which was severely affected by the financial crisis, its growth rate remained at 30%.

“Small workshops” still occupy half of the country. According to statistics, at present, domestic enterprises engaged in the production of wooden doors are expected to be more than 4,000-5,000, of which most are enterprises with an annual output of several thousand to tens of thousands of wooden doors. An agency’s 2009-2013 China Wood Door Industry Market Survey and Investment Analysis Report also showed that currently, about 50% of the market share is still in the hands of “handworkers” or “small workshops” who work on-site or on a small scale. . The industry's top ten are who can account for a large proportion of the entire market. To date, no authoritative organization or agency has been able to count it out.

Green quality is recognized in the door industry According to the person in charge of the Olliya door industry, the Chinese wood door industry is undergoing some positive changes along with the acceleration of China’s urbanization process and the development of the real estate industry. For example, capital forces and a group of hardware and wood flooring companies have strong involvement because of their optimistic view on the wooden door market; large-scale production and brand building of wooden doors have received increasing attention; international advanced technologies and concepts, and green quality have gained more and more companies in the door industry. Accredited.

Wooden door brand growth space is huge There are many signs that a company is mature or not, but it is very important to focus on brand building. A mature industry or industry, the mainstream of the general brand will not exceed ten, and their market share should be more than 65%, which is one of the objectives of industrial upgrading should be achieved. Hongyuan Wood CEO said: “At present, the brand concentration of the Chinese wooden door industry is too low. From another perspective, there is huge room for the growth of the Chinese wooden door brand.”

Enterprises need to seize market opportunities and change their operating styles Chengdu Xinjin Zhengxing Wood Industry Co., Ltd., when talking about the current competition situation of the wooden door industry, said: “China's wooden door brands and products have serious imitations and lack of innovation. The most troublesome thing.” Zhang Guolin, chairman of the China Timber Distribution Association’s wooden door professional committee, pointed out that with the rapid increase in the productivity of wooden doors, competition will intensify. The ever-changing market opportunities are always reserved for companies that are prepared, left to smart companies, left to companies that respond quickly, and left to companies that are constantly changing their business methods.

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