Show off the emergence of huge consumer opportunities, cabinet companies vigorously promote brand marketing

Showing off the huge business opportunities arising from consumer surges

In China, people’s attitude toward luxury goods has changed a lot compared to a few years ago. A few years ago, people were also opposed to any luxury that boasted of nature. Luxury consumption was seen as a kind of extravagance and waste, and traditional Chinese concepts were difficult to recognize. However, today's people, especially young people, prefer to show off their social status. As the concept of pursuing wealth and achievement is widely recognized among young people in China, these young people have become the main force in China's luxury goods consumption.

According to the observation from Jiuzheng Building Materials Network, consumers are not buying simple cabinets for cooking. They are more likely to show their wealth and social status. Therefore, cabinet luxury brands like Debao Sickman and Bologna sell cabinet luxury goods in China, mostly occupying a prime location in the commercial circle of developed cities and opening franchised stores and even flagship stores, because this allows consumers to appreciate the brand's dignity. In order to meet the internal needs of Chinese consumers who are buying luxury cabinets, the value and value must be met.

Deconstructing luxury value and deciphering marketing password

Looking at the success of luxury brands around the world, without exception, is adhering to the "brand is a dream, dreams demand" brand management concept. Limited time, time and manual, money can not buy, is the greatest charm of luxury cabinets. Such as: Debao Xi Keman brand connotation, through the precise brand positioning - "Zungui." "Zun" means "the most high-end", "the best quality", "the best design", "the best service", "the best expression of the international lifestyle," "the most elegant", " "The most tasteful" and so on this brand core idea powerfully conveyed the mystery of the undefeated luxury cabinet marketing. The following is an analysis of China Kitchen Network's analysis of the luxury brand management thinking of building cabinets, combined with the analysis of relevant cabinet brand experts.

1. Design business model. The brand strategy of successful kitchen cabinet luxury brand companies or the way of thinking about doing things without exception is doing it in reverse. They start from solving the effects of consumer self-realization and social badges, making consumers aware of the deficiencies of current solutions for similar products and using them to design products that allow consumers to experience differences. First, import a set of systems, processes and tools plus people. This person is a system trained person. Second, introduce capital. Third, establish a culture. Fourth, introduce a brand. We can see that the operation and business model of these companies are designed. They invite consumers to experience on-site experience at local experience centers, often leaving consumers with unforgettable memories.

2. Integrate growth momentum. The interaction between internal growth and external growth enhances the brand growth strategy, which is the most outstanding place for cabinet luxury brand management. The internal growth is achieved through a highly controlled and self-built new value chain, and full use of existing external resources and capabilities is fully exploited through the open-style growth of resource integration. The new business module can be integrated with existing business modules. Form a learning relationship to avoid internal rigid thinking. Whether it is mergers and acquisitions or the external growth of the alliance, it has achieved good results, avoiding the need to grow for a long time and thus losing business opportunities.

3. Flexible expansion of channels. In some cities in China, the cabinet luxury market is almost saturated. However, it is difficult for luxury goods to enter new markets, especially to small cities where it is difficult to find experienced partners and distributors, as well as high-level customer service personnel. Debao Seakman, Boloni, and other cabinet luxury brands have expanded their channels to small and medium-sized cities. They cooperate with franchise stores – which can quickly and use less capital to penetrate new markets. If partners do not display their brands well, they will retract the franchise. Of course, the difference in brand strategy has made some brands have different growth speeds in small and medium-sized cities. This has also deepened the channel of cabinet brands and promoted the growth of business performance, leaving a very large space.

4. Continuous strategic planning. Successful kitchen cabinet luxury brands have generally complied with a mature management system. The once-a-year business strategy plan is a timely business strategy correction. This is the mystery of their sustainable management. This cycle begins with competition, consumer behavior, and user analysis to arrive at a conclusion that grasps the actual needs and potential needs of the target market. It is followed by weighing the balance between the company's strength and market opportunities, rationally selecting the market and business. The field; followed by designing appropriate products and appropriate service systems for the selected markets, and finally formulating annual implementation tactics.

5. Leading a lifestyle. To build cabinet luxury brands, we must be good at understanding and capturing people’s material and spiritual needs, so that our products are at the forefront and strive to advocate, create, and actively promote an overall improvement of the quality of life of the kitchen from the body, mind, and spirit. The kitchen kitchen cabinet brand's own unique lifestyle.

6. Pleasant experience. For consumers of cabinet luxury goods, they are even more emotional animals. Spiritual products tend to touch the hearts of consumers more than physical products. What they pursue is a kind of satisfaction outside the product. The consumer experience of cabinet luxury goods is to stimulate the process into a beautiful experience through various aspects such as human hearing, sight, smell and touch. Consumers are happy to pay for this.