Security companies take the characteristic route to bid farewell to Shanzhuang's brand

With the continuous development of society, people’s lives and business ideas have also changed. After 30 years of change, the security industry has entered a period of rapid development. Whether it is policy-driven or market demand, more and more companies are planning or already involved in the field of security. However, the security industry can not do it "thinking". As more and more people enter the security field for different purposes, there are many security companies that are not doing well at present. Even in some areas, “shanzhai” products occupy more than half of the market, and China’s security market is swept out. Corporate interests have suffered serious losses. The most important thing is that corporate brands are also affected.

As we all know, the security of our country is none other than Shenzhen. A friend of the engineering company once said: “Shenzhen’s security factory I’ve visited quite a lot, but all of them are based on parts assembly. If you say that re-assembling other people's things together with your own brand, I think that’s 'fake". Indeed, too many “shanzhai” products in China affect the healthy development of the market, but it is undeniable that the security version of the cottage can meet the needs of low-end security users, because such users do not care about product performance and quality. They only care about having this thing to satisfy the inspection and acceptance of the competent authorities. This poses new challenges to the security market. First, how to make low-cost, high-quality products; second, how can the security industry achieve sustained and healthy development?

Technology is the first productive force to make up for domestic chip blanks. In the field of security, the most important product is the surveillance camera. The most important thing in the camera is the imaging device chip. Nearly 100% of the cameras produced in our country use Sony's CCD chip. Affected by the earthquake in Japan, the Sony plant was shut down and the supply of chips was in short supply. As a result, the prices of cameras increased. Driven by high-definition monitoring and high temperature, if we can develop a state-owned surveillance camera chip to make up for this gap in the field of surveillance, domestic CCD chip with DSP image processing chip, popular high-definition video surveillance is not a problem. Science and technology are primary productive forces. If we can achieve localization of surveillance cameras, then we have reason to believe that domestic cameras with high performance-to-price ratio must be able to defeat "shanzhai" products.

Market Application and Brand Publicity Double Insurance In addition to listed companies such as Hikvision, Dahua, and Dali, security companies in China are still mainly small businesses, so the development of small businesses should be combined with market applications to strengthen brand promotion. As Ouyang Ping, general manager of Yaxun said, “The importance of the brand effect lies in the consensus reached in the industry. Branding and management are issues that every company must face. Brands are products and brands, and products are quality. Trying and applying means that China has a certain awareness of the brand, but most of them are shortsighted. China and European and American countries still have a certain gap in their understanding of the brand. Brand is a process of long-term accumulation and precipitation, and in this process Can not go wrong, can not be mistaken, the brand is a big challenge for SMEs. "The author believes that not only Ya Xida company, China's small and medium-sized security companies should be aligned to Europe and the United States to create a new brand awareness, create a new brand idea.

Creating distinctive features of corporate security services Nowadays, personalization is not only a way of business management, but also a way for engineering companies to serve consumers. The author understands that there are many manufacturers now implementing one-stop services, which integrate R&D, production, sales, and maintenance into one service, and some of them are also responsible for training. The progress of the times has promoted the new concept of security services, created distinctive security companies, and created one-stop service is a new measure to benefit the people and the people. It is also the only way for companies to become stronger and bigger.

It is true that the Shanzhai products used to help many companies to go through the initial development stage. It is the companion product of the private high-tech industry in the grassroots market that takes the path of import and alternative development. However, after all, Shanzhai products are not the goal and direction of long-term development of the company. Based on technology research and development, marketing and brand promotion, and three-dimensional services, it is the company's long-term development. Chinese security companies must follow the path of research and development, conscientiously work hard, and provide sincere service in order to promote the sound development of the security market.