LED Display Market Development Trends and Concerns in 2011

The development of led display is maturing. The led display is an end-use industry in the LED industry that developed earlier, developed faster, and has a mature technology solution. In 2009, the domestic LED display industry market has exceeded 10 billion yuan, of which full-color LED display can achieve more vivid and rich display effect, with the substantial increase in cost performance in recent years, full-color display has gradually become led Display mainstream products, in 2009 the domestic full-color LED display industry scale of 6.565 billion yuan, is expected to 2010-2013, LED full-color display market size will maintain growth rate of about 30%.

Market attention will gradually increase in 2009, the domestic led display company has 27 annual sales of over 100 million yuan, at least 3 companies have annual sales of 400 million yuan steps. The successful listing of Lehman Optoelectronics has raised the market's attention to the LED display industry. Larger domestic led display companies such as Shenzhen Lianjian Optoelectronics and Shenzhen Chau Ming Technology are also actively preparing for listing. It can be said that LED-related companies in the future A-share market will be more complete in the industrial chain distribution.

The display screen is still an important development market for domestic LED companies as an important application of LED technology. The LED display market is mature and the market demand is growing steadily. At the same time, domestic LED display companies are rapidly emerging, providing upstream LED chips and packaging companies. With good development opportunities, Silan Microelectronics Shilan Mingxin has achieved rapid development in recent years by deepening its LED display market and continuously expanding its market share.

Brand barriers have led to the need to use a large number of LED display LED display as a display unit, with the LED display to the ultra-long, ultra-wide, large screen direction of development, will inevitably LED die light, color rendering, reliable As a result, there is a demand for advancement in the supply capabilities of suppliers and suppliers, which forms a barrier to the brand and scale of upstream LED chips and packaging manufacturers.

Foreign LED manufacturers have a leading advantage in this field, especially in the high-end display market. However, the overall strength of domestic chips and packaging companies has been strengthened, and the localization process is accelerating.

Oversupply risk needs to be treated differently Currently, the market is generally worried that after the large-scale expansion of the LED chip industry in 2009-2010, the market competition will intensify in 2011, and the supply of chips will exceed the profitability of chip manufacturers. We believe that we need to differentiate according to the target end market. Since the led display screen, especially the high-end display itself, has high requirements for the upstream supplier brand, scale, and product cost performance, the profit prospects of the upstream chip companies will not be excessively impacted by the expansion of the industry and they can remain optimistic.

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