In 2017, CCTV's screen was occupied by an advertisement for a small pot of tea. The first feature of the small pot of tea was as small as its name. Because of this "small", there is a different way of propaganda for the tea industry that has always been classified.
Tea itself is a low-differentiation product. The same tea species, 1,000 yuan or 10,000 yuan, the difference is not big from the product, very few people can drink the difference.
Therefore, the small pot of tea starts from the packaging and emphasizes "master production." As a result, the small-canned tea with exquisite packaging and high price suddenly burst into flames.
Of course, along with the small tank tea internet marketing comes together to understand the tea people's doubts. Some people say: "These so-called designs and crafts have nothing to do with the quality of tea. It is purely a gimmick."
For the time being, no matter whether the value of the small pot of tea matches the price, from the current point of view, this product has been accepted by some markets, so it can be called success. It has successfully taken the first step – by packaging, to separate itself from other tea areas.
The cutting piece products, which are very similar to tea, are currently in a low-differentiation stage – in this case, many companies have also considered “decorating†products through packaging. But the reality is that the choice of consumers will not be determined by the beautiful packaging of the products, but more of the quality considerations. Possibly, this is also the difference between the grinding wheel product and the tea product - the beautiful packaging of the tea means the grade, some people are willing to consume for the grade; the grinding wheel is consumable after all, the price and quality are the important factors that determine the choice of the consumer.
We often say that the importance of the brand to the company, the brand is established because it has differentiated value. Every business wants to seek selling points through “differentiationâ€. However, the difference in packaging alone does not foster consumer stickiness. Especially for the abrasives of industrial products, quality is the key to highlighting “differentiationâ€. 
Editor in charge: Wang Zhen
Cas 3061-75-4,Behenamide Cas 3061-75-4,Docosanamide Cas 3061-75-4,Docosanamide 3061-75-4
Jiangxi Zhilian Plastics & Chemicals Technology Co., Ltd , https://www.zhilian163.com